AMOLED market seems to have signs of gradually warming. According to reports, in 2009 the market size of AMOled for small and medium size screen of about $21 billion 800 million, is expected to reach $23 billion 800 million this year.
DigiTimes estimates, 2015 shipments of consumer electronic products will reach 2 times in 2010, so if the overall market growth is estimated in small and medium size AMOLED screen market size will exceed $50 billion.
Experts pointed out that the main bottleneck in the production of AMOLED production capacity is insufficient, but also led to the downstream mobile phone manufacturers worried due to supply problems and not fully in the product using AMOLED. The problem of insufficient capacity, the market is expected in 2011 more manufacturers (about 5 ~ 6) production line to join mass production, the AMOLED market in 2012 will be expected to grow significantly.
It is understood that the early development of the AMOLED industry, will be the main application of small and medium size. In addition to different luminescent materials, and the AMOLED does not require a backlight module, basically AMOLED and LCD on the structure and the parts have many similarities, so the current LCD industry chain manufacturers, AMOLED transformation and development of the threshold is not high. LCD panel plant transformation into the AMOLED field, the key is to master the LTPS (low temperature polysilicon) process technology. Because of the technical difficulty of LTPS and vacuum thermal evaporation process, AMOLED is mainly used in small and medium size mobile devices in the early stage of development.
Experts believe that the AMOLED production line depreciation period is longer, and the productivity growth period is LCD longer, this feature makes the key to winning the future AMOLED war, will be decided in advance into the AMOLED production line, and master the LTPS process technology manufacturers. At present in the AMOLED industry, only Samsung Electronics have the ability to mass production, as LG, AUO and Chi Mei and other manufacturers are actively planning to set up the production line, is expected to the end of this year or next year to mass production. So Samsung in the field of AMOLED, can be said to be far ahead of other competitors.
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