To fight the financial crisis on the economy, governments plan to invest in infrastructure projects such as railway, highway, power, new energy and high-tech projects. LED illumination light source with the characteristics and advantages of energy saving and emission reduction of the unique, the government procurement LED lighting is a big market can not be ignored. Looking for target customers, market segmentation, product positioning, to understand and grasp what customers need lamps, specifically in what place, its use of the environment, use and function is a crucial link. Customer requirements and technical requirements of the LED characteristics coincide is the best entry point. As early as the market appeared small power LED bulbs and MR16 lamp series, etc.. Give priority to the selection of mature LED technology and can be achieved and has the prospect of the application of products, such as high-power 1W, etc., and now a large number of single 20mA small power LED lamps do meet the needs of the market to cope with the excessive period. According to the characteristics of LED first consider the following points: 1, working voltage is DC LED. Light source suitable for solar lighting. Led 2, LED without filament. The utility model is suitable for the production of safe lighting fields such as riot lamp and miner's lamp. The switching frequency 3, LED is very high. The utility model is suitable for occasions with frequent switching frequency, such as a human body induction lamp and a kitchen lamp, etc.. Adjust the brightness of 4, LED is very easy to achieve. Such as LED street lights, tunnel lights, less in the car in the middle of the night, may be appropriate to reduce the brightness, further saving. 5, LED working temperature is lower, the higher luminous efficiency. Suitable for low temperature lighting, such as freezers. 6, LED light plane is the directional light, and high light utilization. Suitable for LED street lights and tunnel lighting. And other aspects, such as emergency lighting, lighting, factory lighting plant insecticide etc.. Four patent strategy in recent years, the state is very concerned about the LED midstream industry, and a large number of investment to support the development of investment, but in fact the field of epitaxy and chip research proportion or progress speed is not very ideal, in a short period of time is difficult to break through the key technology reached the international advanced level or, meet the increasing demand for high-end domestic. Abroad in the upper reaches of the chip, such as the field of patent blockade has been well known fact. The patent is still available in downstream applications. Patent application objective is a means to achieve specific business goals, is a tool for enterprises to obtain high profits. The company's capital and technology is a necessary condition, then the patent is sufficient conditions. Patents will drive competitors out of the market, monopolize the market, and enhance the market position of patented products. Therefore, in the LED industry competition situation increased, LED lighting enterprise should strengthen the patent consciousness and inclination of R & D investment, change the traditional competitive advantage strategy at a low price, to the development and application of solid end core technology and patents, technical reserves, accumulated experience. Five, and strive to create a brand and timing, when conditions in order to achieve the input and output will be proportional to the economic benefit. The establishment of domestic famous brands has been developed under certain conditions. In China, the potential of the emerging LED lighting market environment will create a number of new well-known brands of enterprises. Therefore, LED lighting enterprises grasp the rare opportunity of development, improve the brand is the opportunity to create awareness, establish a corporate image, enhance the visibility, the establishment of marketing network, cultivate the market, and strive to build brand, create a new road to the opportune moment to seize the initiative, to increase the market share of the market trend. The rate of. Future LED lighting, will shine, illuminate the world.
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