How to look at the outdoor billboards how low carbon - depth analysis of LED double screen display

May 2010 "Yangzi Evening News" a "low carbon" billboard dress Changzhou report will be the number of advertising practitioners focus on outdoor advertising of low-carbon energy, but also from the world manufacturing city of Dongguan simoire Electronics Technology Co., Ltd. a big noise. So what makes them overnight? Outdoor billboards and how to achieve low carbon?

Today, we invited to the Dongguan Xing Huang Electronic Technology Co., Ltd. marketing department is responsible for our answers.

Hello! We note that the "Yangtze Evening News" reported on the "low carbon billboard" is your company's production of the two sides of the LED display, what exactly is the LED two turn screen?

A: LED two turn screen, the industry also known as two turn LED display, LED three face turn, in fact, is a concept. It is based on the surface over three, three over one surface to LED full-color display, the optimized combination, three side and LED display weaknesses, which not only has a magnificent momentum over three, and the majestic beautiful LED display. During the day as three up, let two of these planes are alternately turning, both to avoid the traditional plane advertisement and rigid plane and save energy, solve the common electronic display day consumption, and the effect is in direct sunlight without obvious problems; at night out of third, become a full color LED display the.

What are the advantages of this product?

Answer: advantages are usually reflected by contrast. The advantages of three side is that it is the dynamic effects of a turn, more likely to attract the attention of the audience than the plane advertisement, at the same time it has three images, to achieve a 3 fold increment in the same location, the limited space to good use. But it needs lighting system at night, and no sound, night can not build a good communication platform between advertising and audience. The LED display in the form of illustrations, so that the ads can be vividly displayed to the audience with a deep impression, gorgeous picture also adds a bit of charm for the local city night scene. The two sides of the LED is the integration of the advantages of the two products, the combination of the two products, the formation of complementary, with a variety of forms of performance, low energy consumption, high efficiency characteristics.

With the Olympic Games have been held in World Expo and Chinese, LED display is widely popular, both in the Olympic venues or the Expo each exhibition hall, everywhere LED display shadow, do you think the LED display will become the main force in the future of outdoor advertising equipment market?

A: one thing is certain, after the Olympic Games, the World Expo, the domestic LED industry has been greatly promoted, the market is rapidly activated, but as an advertising carrier LED display, the market outlook is still not very optimistic. It will be an important part of the outdoor advertising equipment market, but in the current situation may not be able to become the dominant force in the market. LED display during the day under the effect of weak light determines that it can only be installed in the backlight position, limited use. High resolution and high brightness display in the sun can also have a better display effect, but the high cost of production, the cost per square 20 thousand yuan in the above range, which makes a lot of advertising people, plus the cost of maintenance, most advertising companies can not afford to run. I contacted many investment LED display companies generally reflect the problem is operation too, most of the expenses after the removal of There is not much left. extremely meager profits, and operating difficulties, some users because merchants do not shun, to make ends meet. This is why LED related products have been respected throughout the city management department, but still can not be fully promoted, after all, the strength of this high-tech products to operate the company less and less. In view of this, in 06 years when we started to turn on both sides of LED display research and development work, and strive to change the situation, let LED display more widely used, so that more people can afford LED display advertising.

So what do you think is the problem with those who operate the LED display?

A: first, energy consumption is relatively high, LED itself is such, but when there are one hundred thousand LED lamp together, its energy consumption is not negligible, the average power consumption of 600 watts per square meter in the above range, plus the cooling system (air conditioning) power, more than and 10 hours a day non-stop. A charge of electricity spending tens of thousands. Secondly, although the LED display has more than 10 years in China history, but today, most of the LED display operators have not found an effective profit model, the problem in the seventh session of the meeting of experts Chinese outdoor communication are discussed in details. What is the reason? As a new media, its incomparable performance results, so the business - there is generally no problem, the LED display can accommodate a large amount of customers, but also is this advantage, at some time hinders investment. When the display shows more customers, the number of times each customer can be displayed, a few minutes a time, which makes many advertisers feel the interests of the damage, the effect is not good, so do not want to put. If the number of advertisers less often, users for advertising expenses is not enough to pay the rent, electricity, maintenance fees, operating expenses, which went into an awkward position: nobody, less to lose money. On the other hand is the daily maintenance costs, display for a long time