Korean and Japanese commander who can seize the opportunity OLED OLED TV

"I'm not satisfied with the old, is this world changes quickly. LED LCD TV has just become popular in the market, OLED has been identified as the next generation of new flat panel display mainstream technology. Chasing after the Chinese home appliance industry, this one seems to catch a good time, by LED to OLED transformation machine master "screen" technology breakthrough, Japan and South Korea, to share large cake in OLED TV comes, and even control the market and industry development discourse.

But in the product development has been emulated in Japan and South Korea, China's home appliance industry, innovation and breakthrough is not easy. The screen defects, but also to allow Chinese household electrical appliance enterprises in the high cost of the layout of the road on the OLED crisis.

Japan and South Korea OLED.

OLED TV with its own advantages of the material itself, has long been the major electricity giants.

OLED in the field of television, the first involving one of the OLED industry manufacturers SONY, once launched a variety of OLED small size display equipment, and launched 11 inch OLED TV first in the world in 2007, because the price is too expensive, resulting in slow-moving, failed to achieve the desired effect, but SONY has not found the solutions to reduce costs. Affected by this, SONY announced at the end of March this year, to stop production and sales of OLED TVs in the Japanese market.

Compared to SONY's low-key exit, Samsung's high-profile debut more eye-catching.

Korean enterprises on the layout of the OLED point of view, they do not agree on the experience of SONY in OLED, in their view, the experience seems to be enough for them to deal with the arrival of OLED.

The day before, Samsung said, will invest $1 billion 300 million to build a 5.5 generation OLED panel factory, and said the panel plant will be put into operation in January 2011, to attack the OLED tv. Samsung's SMD has the world's largest OLED panel production line. All along, Samsung is committed to promoting the popularity of OLED screen in smart phones and portable multimedia devices, the current market has been OLED panel Samsung monopoly, the market share of its products reached 98%.

OLED TV "short""

In the energy saving, color rich, there is no drag shadow, no visual angle and so on under the aura of the parties are expected to be sent to the OLED TV, because of large investment, less output, has been plagued by its development, SONY's exit from this.

It is understood that after the OLED light-emitting material oxidation resistance is poor, the need to seal the vacuum glass, which took the old road TFT-LCD. Because the OLED is a current mode device that requires relatively high current drive, it is required that the LTPSTFT substrate. LTPS will be doomed to the high cost of OLED. It is reported that the production of large-size OLED panels yield less than 30%, resulting in its high manufacturing costs, while the LCD panel can reach more than 99%. The OLED number of pixels is not high, so OLED is more suitable for a slightly larger size, but the size is too large, the cost advantage is worse.

Seen in this light, the development of OLED TV really suffered a bottleneck.

During this period, many brands to SONY as the representative chose to quit, in addition to its product unmarketable, technically difficult to achieve a breakthrough should be more emphasis on the industry.

And in the OLED TV in the development of the bottleneck stage, unable to break through innovation, LED TV is being developed step by step through the drawbacks of being, products are more mature, recognized by consumers, the market share rise.

Japanese and South Korean companies to opt out of a high-profile debut on the occasion, China television companies of OLED TV chase it can scarcely wait.