LED display - sun and rain for six years is often pretty good

With good momentum for the popularization and application of the LED display and the development of the market, large and small businesses LED display like bamboo shoots after a spring rain, rush on like a swarm of hornets. Naturally, the public square, pedestrian street, beside the road and wait for the LED display at the full video advertising, a superb collection of beautiful things flourish, to the satisfaction of all, really is a good scene.

Winter to spring, but a year or so, many new look LED display has begun to turn pale, "and" have been increasingly depressed". Attendant: blind audience -- chain reaction picture effect is not good, can not attract the audience; advertisers, manufacturers obvious to people the service is not in place, the lack of corresponding technology, only anxious; advertisers -- investment too horrible to look at huge advertising costs, but did not reach the expected effect. Arguably, a good brand, good place, good advertising, good display, good results, good income, this should be a win-win scenario, in the end it is three defeats are injured".

Where is the problem? The problem is in the "good" word, what is good, we do not have a unified, sure, quantifiable standards. The quality of the products is hard or not high prestige manufacturers and buyers will affect their business, service, maintenance, maintenance and return results, not only cost savings, but caused economic losses to their reputation.

Each customer would like to buy a good display, each businesses that sell the screen is good. Even manufacturers say the technology is now more and more mature, the technology gap is getting smaller and smaller, such as the use of the same LED lights, the effect looks almost the same, in fact, these are errors. Take more than more than and 200 years history of the development of the automobile industry, using the same engine, automobile spare parts assembly, different manufacturers, production lines, technical personnel, assembly technology, performance and value produced by the car is completely different. Similarly, with the same good chip, process design, control systems, such as a set of LED display technology solutions, different manufacturers to do out of the product results are very different.

How can allows customers to clearly understand that the diversity of products, from huge losses caused by one-sided temptation; but also avoid competitors have an ulterior motive fish, confuse the market?

Firstly we analyze the differences between different manufacturers, technology and materials brought by.

In enterprises should be divided into OEM processing and brand type, class three, the main materials used in the ordinary and inferior quality, divided into three levels, according to the product quality evaluation for A, B, C, D four levels.

So as to pursue quality effect of course only choose the brand enterprise production using high quality material such as A-class products; the pursuit of cost-effective will naturally choose brand enterprises with common material production of B grade products; blind pursuit of low prices can only choose OEM production with high quality wood products B/C.

From materials and display using the same material: high quality products, quality of products using the 4-5 class a year after its performance slightly down to B level on the level; B class quality products used in less than 1 years has been reduced to B level, the use of 3-4 years has been reduced to C quality; state quality difference, C gray level, and no serious color mosaic obvious, belongs to can consider replacing the screen level.

From the price and the operational costs: a product price than the B product is about 30% the cost of product grade a normal service life of 6 years, B's lifetime is about 3 years. For example, the same area of the screen, a class of products 6 million yuan, with an average annual cost of $1 million; B class product price of 30%, or $4 million 200 thousand, with an average annual cost of $1 million 400 thousand. A class of products than the average investment in B products less than 400 thousand yuan per year, a total of 6 years to save costs $2 million 400 thousand. This has not calculated the different quality caused by different advertising effects, energy costs, maintenance costs, such as the difference between revenue and cost.

Next, let us look at the same whether the material effect is really about, why there are still thousands of yuan price per square meter?

LED as the key device of the display screen, specify the brand is very important. Such as the designated CREE lamp, photoelectric products are arranged three kinds of combination scheme:

First meet the basic type universal playback control system, with simple protection, long light, no blind lamp, flash point, the product can reach B level, can only meet the basic needs of the customers;

Second for six years, often beautiful the basic type to take further measures a series of anti aging, and adopting a senior broadcast control system field correction ability, which can display six years as new performance, long-term stability in a level. To meet customer demand for high quality display, but no special requirements for energy conservation;

Third energy-saving further promotion -- in six years often Liang based on a series of energy control technology, the display not only long-term stability in a level, but also saving energy, saving operation cost 50% (electricity). To meet the needs of customers to reduce operating costs, maximize benefits.

In Beijing Zhongguancun electronic building 1200 square meters of energy-saving LED screen as an example, the normal operation of the power consumption per square meter than the same specifications of the traditional LED display low 200W, if the daily running 13 hours, saving 1 million 138 thousand and 800 degrees per year, converted per square