LED marketing unsatisfactory price become the "stumbling block"

Night Expo Park in Shanghai can be said to be a fantasy world created by LED light source. A lot of people may ask, how can such a beautiful LED light source be used to decorate the homes of our people? Yesterday, at the eighth session of the Youth Conference, Nanjing Lighting Association Branch, the experts pointed out that although the LED lamp has "energy saving than 80% energy-saving lamps" good performance, but several times the price of incandescent lamps, is still a green light source into the homes of ordinary people in the way of.

Has a superior performance promotion is unsatisfactory

"LED lighting energy saving more, such as a family of 5 Watt LED bulb, can replace up to 11 watts of energy-saving lamps, a 90 watt LED lamps with the equivalent of a 250 Watt High Pressure Sodium lamp. Of course, the more important is environmental protection, energy saving lamps containing mercury, if not handled properly, will certainly be mercury pollution of our future soil and groundwater pollution, and this is a long time, and the LED lamp there is no pollution. Nanjing lighting Society Secretary General Shen Ru told reporters.

According to Shen secretary general, the current LED light source in the Nanjing Municipal Engineering with good quantity is relatively large. Before last October 1st, the transformation of the five middle road, basically all of the landscape lighting LED light source, the first half of this year has been all through the acceptance. The overall renovation has been completed, including the transformation of the Xuanwu Lake will do Longpan Road, you will see all of the light source is LED. "

Some calculations, Nanjing city existing more than 160 thousand high-pressure sodium lamp, if every street lamp power consumption of 0.5 degrees per hour calculation, the city street lighting electricity at about 320 million degrees. If all the LED street lamp, at least 160 million degrees of electricity saving, coal saving more than 50 million tons.

Although LED lights have superior performance, the limelight in World Expo, but the LED lamp has long promotion is not satisfactory, in the city of Nanjing in addition to a number of municipal engineering, but also very few families can use this new type of light source.

China LED industry is still in the thinnest part of profit

The reason is the core technology in the hands of foreigners, leading to high prices.

According to the introduction, with the past China in the structure of the global IT industry chain distribution is similar to that of LED in the global industrial chain, China businesses are still in the middle and lower reaches of the industrial end. In the form of the LED industrial chain, LED epitaxial wafer and chip industry accounts for about 70% of the profits, LED packaging accounted for about 10% - 20%, LED accounted for about 10% to 20%. More than 70% of China's LED industry concentrated in the middle and lower reaches of the industry, is the thinnest part of the profits. LED upstream core technology and the vast majority of patents are in the hands of others. Shen Ru secretary general told reporters that the current domestic LED epitaxial materials, chips in the low - based, more than 80% of the power LED chips, devices rely on imports. Even more worrying is that, due to a considerable portion of China's LED application companies do not pay royalties, which makes its products in overseas markets at any time facing the risk of infringement.

In addition, the current domestic LED manufacturers will be the main market focused on building landscape lighting, large screen display, traffic lights and other fields, resulting in product development of ordinary people is insufficient. Indeed, the current LED product itself has some problems, including color index and other traditional light sources and some gaps. In other words, it has a very high light efficiency, can be used, but comfort, light environment with the traditional light than there are some gaps. In addition to its supporting product research and development, supporting lamps, electric drive part of these there are some areas need to be improved, on the whole, these two aspects of the LED further restrictions. "

LED market penetration to the price drop 3 times

The general manager of engaged in LED engineering Neo-Neon Holdings Limited Jiangsu branch Zhou Ye told reporters that at present in our country, the architectural landscape is the largest LED application areas, but the most potential or Jiezhuang market, after all China population there.

"LED to enter the home market, the most urgent thing to do is to lower the price. "Zhou Ye calculations, the general energy-saving lamp life is 6000 hours, and the LED lamp is 50000 hours and the relationship is almost 8 times, so if the price of LED lights control in the following 8 times, there must be a considerable number of people accept.

"3 years ago, 40 Watt LED lamp factory price is about 300 yuan, and now most of the products are priced between 140-160 yuan. On the basis of price cuts, the past 5-6 lumens of the product has now been upgraded to 7 lumens (product quality improvement), it can be said that the price of LED lighting products decreased significantly. Zhou Ye also told reporters that although LED's core technology and patents are mostly in the hands of others, but domestic enterprises have not given up in this area of research in recent years has made some achievements. Before 2002, the domestic LED chip is completely dependent on imports, in 2006 the domestic demand for 66 billion LED chips, imports of only 37 billion, the localization rate has reached 44%. Although there is no clear figure in recent years, but more than 50% of the localization should be an indisputable fact. "

Though, the biggest competitor energy-saving lamp, LED lamp, the price is only 10 yuan, the popularity of more than 10 times the price gap seriously troubled LED lamp. "The cost of LED lights to drop to the same level with the energy-saving lamp is not realistic, but according to industry practice, LED lights if the price dropped to 40-60 yuan (about 3 times) the scope, consumers can accept, LED will truly replace energy-saving lamps,