LED shuffle a foregone conclusion survivor even winner

Into the LED lighting industry, the outbreak of the production capacity is too large is not caused by a single element of enterprise and channel blame, specifically in the following areas:

1, the bottleneck of the development of LED. LED development time is short, product maturity is not stable enough. The world has not that a LED lighting products can be done as fluorescent lamps have a stable performance. Although we once made a variety of contrast, but the performance of LED lighting instability is manifested by the consumer market, so the ideal data is also tantamount to empty talk, unstable performance is the fatal weakness of product market performance.

2, people's awareness of LED is not enough. LED as a new energy saving and environmental protection lighting model as well as the government advocates lighting products, although there are many advantages, but in a short time to replace fluorescent energy-saving lamps, or very difficult. Fluorescent energy-saving lamps in the lighting effect and performance have a good performance, coupled with its long time market precipitation, laid the dominant position in its market. So LED in the Chinese market is still in a relatively strange running in period, people's awareness of LED is still far from enough.

3, the lack of convincing dominant brand. China's LED enterprises lack benchmarking brand, leading to the lack of credibility of the entire industry. The main reason leading to the lack of credibility of LED lighting is not very good after-sales service improvement: aftermarket is not guaranteed, is very cumbersome. LED such a lack of maturity of the product more frequent after-sales service, there is no good after-sales service system, talking about the brand is simply a castle in the air. In the final analysis, the main reason is that China's LED professionals too little. If it is LED repair point and technology can be like ordinary home appliance repair point and technology as universal and popular, LED lighting products sales will not do like tug of war game so difficult. Fortunately, there are many LED China enterprises have realized the importance of customer service service, like KingSun, rectangular lighting, have increased the construction of customer service service system.

4, foreign customers did not play a leading role in China's LED market. At present, a lot of LED products in China to export oriented foreign customers to promote the discerning eye LED product sales did not have the strength, which directly affects the LED auxiliary industry. Therefore, a large number of domestic enterprises around LED overcapacity, fierce competition, in order to ensure the normal operation of enterprises, only the price. In the oversupply situation, LED and related peripheral product prices fell. While the foreign customers to see this kind of situation, this situation is still in wait-and-see period, accelerate the Chinese LED market whipsaws.

5, light sales and then shrink. To light source 3528 and 5050, for example, the sales of the finished lamp shrink, the role of the production of the light source in the sales of 3528 light pipe extrusion. Back and forth several rounds, the majority of LED companies in order to take into account the survival of enterprises, to start production 5050 relatively, used to be 5050 wide, but when the production turned most of the production of the 5050 light source, 5050 to 3528 is facing the same problem. So in this case indecisive, sway in a weak state, not resentment and channel. As for those in the field of LED lighting speculators will likely be eliminated.

The LED pad is almost a foregone conclusion, the revolutionary "battlefield" preserved is the elite.