Look at the lighting industry's biggest jump LED strategic thinking

China in the seventh session of the International Semiconductor Lighting Forum held on the occasion, the reporter interviewed the General Electric Lighting Co., Chinese large district president and Mr. CEOJamesGosart, he introduces the development of LED lighting to the reporter, as well as GE in the Chinese market localization strategy etc..

In China, growing LED lighting is like a piece of cake for the lighting manufacturers in the world without enough attention to its cast. As one of the world's top three lighting manufacturers, general (GE) Electric Lighting Co., Ltd. as early as ten years ago in Shanghai to set up R & D center, is the first to enter the Chinese lighting market multinational companies. With the rapid application of a new generation of LED light source in China, a handsome, lighting market has Chinese localization Jianxingjianjin, GE also constantly adjust their business strategy, to better integrate into the market.

From founder Thomas Edison invented the light bulb at the beginning of the last century date, GE has 135 years of history in the lighting industry. JamesGosart believes that the past few years and the next few years, in terms of lighting change all over the world will be far more than the past 100 years, and will enter into an exciting time for GE has been fully prepared.

GE started from the traditional lighting, although not a LED chip manufacturing business, but JamesGosart, most of them in this area and the world's five largest semiconductor lighting company has close cooperation, their business mainly focus on the lighting system is more adept at the above solutions. GE in the LED lighting is more like Apple Corp, rather than Intel. "GE and other semiconductor lighting companies also work with them to share the results of the test, and feedback on the chip product feedback. Only if they do well, we will do better. "JamesGosart says.

Reportedly, GE established in Shanghai R & D center is very GE in the global LED development in the core and important part of. For China's investment environment and the LED market, JamesGosart said GE quite optimistic. He said, GE in the past carried out a strong investment in China, involving health care, lighting and other industries, the future will increase investment. GE and PHILPS, OSRAM in the global markets have their own characteristics, not the same, such as Chinese, GE and hundreds of LED companies to compete, but there is no specific market share, GE believes that the market opportunities and adjust coexist, will have their own commitment.

Multinational companies want to be rooted in Chinese market localization is not open around the topic, for GE, the same. JamesGosart said that they in terms of product technology, quality and reliability despite the obvious advantages, but in the Chinese promotion of LED system, the demand will be quite localized, each province and city has its own requirements. To this end, they must first understand and understand the government has developed a variety of policies and standards, and to provide its own feedback, there is a need to form a partnership with local enterprises in china. As for partners, he said, including the common development of the market, the development of products and OEM three categories, and will spend a lot of time to strict selection. He stressed that Shanghai R & D center has been committed to the development of their own technology, but also the introduction of the latest international technology to china. Their localization, not to say 100% to China, but will come up with the best of the world's resources, and then combine it with China's industry. GE has also been committed to the product to a second tier cities outside China, in the rural market, not only the layout of lighting products, but also health products, etc.. In these areas has been formed by the service system and infrastructure, will help GE LED lighting products will also be promoted.

Before the, GE proposes to create a flat LED lighting system in the building and commercial market, now how to progress? JamesGosart said: "in this field, we do have a lot of investment, but also to explore what technology can be successfully applied to the tablet products.

However, we not only confine myself on a tablet LED, because the LED plate are in indoor use, we still hope to have more big changes in shape and size. At present, we are committed to the research of more than one platform for the project, we will release the relevant bulletin at the end of 2011. "

Aiming at some countries proposed the incandescent lamp schedule, whether it is conducive to the decline in the price of LED indoor lighting and universal problem, JamesGosart said, GE as a full range of lighting solutions, we will work closely with governments around the world, as they suggest how the most effective to do this, and will execute their formulated policy. However, he does not believe that in the short term, LED will replace all of the traditional lighting, especially in some areas will choose LED is also very efficient energy-saving lighting. But overall, the whole industry will be one of the important measures of energy saving, LED lighting is important for the popularity of.