When the night falls, the lights began to perk up high streets and back lanes, street lamp industry began to develop. With the continuous improvement of industry competition, many businesses have begun to invest in new technologies. As a new technology, the application of LED in the street lamp has emerged. But there are still some problems. Weak brand awareness customer lamp industry is relatively fixed, the sales process, the influence factors of network resources and customer relationship is relatively large, the characteristics of the industry itself to do a lot of lamp manufacturers do not have brand awareness. In China, in addition to Dongguan KingSun individual good brand, to name brand rarely. Low price and inferior products flooding the market at present, there are about 1200 - 1300 Street enterprises, but many of them are of small scale enterprises. They produce low quality products, often hit the market at low prices, resulting in uneven quality street lamps on the market. While many lamps procurement customers due to the lack of relevant knowledge of the industry, at the time of purchase to pay more attention to the appearance and not pay attention to product quality, the consumer preference has to a certain extent, indulgence of low quality, low-priced products in the market on the rampage. EMC contract energy management needs to be improved in energy saving and emission reduction become more and more popular now, EMC contract energy management model has become a new attempt to government departments at all levels to promote energy-saving lamps. At present, the street lamp market is gradually shifting from the traditional purchase and sale situation to the special contract energy model. However, at present, there are still some imperfections in the actual operation of the model, and the feasibility needs to be further improved. LED Street technology is improved at present, the state and governments at all levels to promote the LED street lamp. Due to the use of the external environment is far more complex than the indoor lighting, therefore, LED street lamp on the technical requirements of higher. However, the current domestic LED lighting products, even in the light effect, illumination, color, life and other technology are unstable, especially light too serious. In some cities, LED street lamp installation is only two or three months time is not bright, which not only to the business reputation, service has brought a lot of negative effects, but also caused the loss of social resources. At the same time, due to the lack of a unified national standard LED street lamps, each manufacturer's products can not be used, resulting in a waste of resources.
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