Today LCD TV is still the mainstream in 2011 will occupy half of LEDTV

In October 12, 2010, according to the latest DisplaySearch Advanced Global TV Shipment published Quarterly and Forecast Report, 2010 Global TV shipments will exceed 243 million units, compared with 2009 growth of 16%. Compared to 2009, shipments of 145 million units, in 2010 the global LCD TV shipments will grow to 188 million units, the strong growth in Japan, Europe and other regions of the mainland, to make up for the meager growth in North america.

"North America in 2010 LCD TV sales slump, shipments in the first half of this year fell 3% compared with last year," DisplaySearch North American television research director of Paul Gagnon pointed out that "sustained economic pressure, especially high unemployment and a weak housing market, the average price decline showed steep decline; consumers wait until the economy improved, or the price further down, or when two happen at the same time to spend. "

Display technology LCD TV is still the main television, almost every market area at least half of TV is LCD TV. Although the World Cup soccer tournament for European regional sales brought disappointing results, the increase in inventory at the end of the season and summer will continue into the second half will continue to digest and slow growth, but steady growth from Japan, China, Latin America and the Asia Pacific region to make up for the weakness in the second half of 2010 and will contribute 20% the annual growth rate.

And LCD TV retail price is expected in the fourth quarter of 2010 will decline more significantly, especially the LCD TV with LED backlight module, since the third quarter of 2010 LCD TV panel oversupply caused a sharp decline in panel prices. Consumers are very interested in LED backlight LCD TV, but as of the beginning of 2010 the price of such products is still high. Manufacturers have increased their production of online production of LED backlit LCD phone number, but consumers still have to wait until the price of LED backlight module to buy cheap LED TV. Although CCFL backlight LCD TV prices have dropped a lot, but the CCFL backlight module LCD TV sales continued to decline. DisplaySearch estimated in the fourth quarter of 2010, LED LCD TV prices fell to reach two times the CCFL LCD TV, so that will further stimulate market growth, while the opportunity to enhance the growth rate of the North American market.

DisplaySearch once expected cost can be rapidly decline and manufacturers can continue to transfer their LCD TV production line technology from older CCFL technology to the new technology on 2010, LED LCD TV LCD TV will be the bulk shipments, from 20% in 2010 to rise, expected by 2011 shipments more than 50% of the LCD TV with LED backlight module based.

Plasma TV demand continued steady growth, especially when the first half LCD TV panel prices in high price due to the price of the decline has slowed down, still maintain the same rate of decline in plasma tv. Plasma TV is expected to reach nearly 18 million units in 2010, compared with 2009 growth of 25%, while shipments in 2009 compared with the previous year is down.

DisplaySearch TV research department deputy general manager Hisakazu Torii pointed out, "because of the large size of the screen has a very strong price advantage, coupled with power consumption and thickness are greatly improved, plasma TV continued in the TV category of product display technology plays the key, especially for those who prefer this kind of TV technology to pursue image the quality and efficiency of 3D lovers. "

Fig. 2004-2014 global TV display technology to distinguish according to market share (unit: million)

Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report