10 billion telecommunications network television market forces invaded radio sites

Network TV is now the most killer broadband applications, Wang Ying said, 2005 will be a small commercial year, before the arrival of the Olympic Games in 2006-2007 will enter a large-scale commercial stage." Wang is vice president of Shanghai Bell Al Carter.

Alcatel is currently the world's largest provider of IPTV (IPTV) systems. Shanghai Bell Al Carter to the end of the year with the Shanxi mobile signed China's first online TV commercial contracts, but also China Telecom, Shanda, SMG media group and other partners. Located in the office of the Golden Bridge Development Zone, "network TV demonstration room" is nearing completion, this month officially.

Recently, the discussion on the network television suddenly warming. March 21st held in the China International Radio and Television Information Network Exhibition on 2005, the biggest bright spot is the network TV area; in April there are several forums, the name of the crown of the first".

10 billion big market

Network TV refers to the use of broadband, through a computer or set-top box TV set for viewing, on-demand or interactive.

Technically speaking, IPTV is not a new thing turned out. Get online transmission of audio-visual programs permit, the unit has more than and 60. Many families and businesses in China's cities have long been connected to the broadband network, which can watch the video on and off.

What is the market capacity of network TV? Some people predict that by 2008 there will be 100 million users, the annual income of 100 billion; a conservative estimate when Chinese broadband users will increase to 100 million, according to which there are 20% subscribers, as per capita annual consumption amount of 500 yuan calculation, only the fee income will be 10 billion yuan.

Industry chain has a prototype

In China, the television belongs to the broadcasting and television system, the IP technology belongs to the telecommunication domain. When the IP technology was applied to the field of television, an era of re staking the boundaries of the influence of the.

The network TV industry chain can be divided into three levels: program production and integration (content), access services (telecom operators) and hardware and software equipment.

In terms of equipment providers, terminal equipment is mainly set top box. In November 2004, the Internet division of China Telecom group and ZTE, Beijing, Chengdu and Shanghai four Keith Si Hua conducted exchanges and joint development of set-top box software project; the same time, China Netcom was held within multicast IPTV metropolitan area network conference, ZTE, Shanghai Bela Lekat, SIEMENS, HUAWEI, UT Starcom, harbor, the flames in the list.

The preparation of the content has actually started. SARFT website information display, get online transmission of audio-visual programs permit unit has reached 66, most of the traditional media units. Due to the broadcast, interactive services two policy and technical bottlenecks, the current quasi network TV service is mainly the form of the site. In December 23, 2004, the Beijing people's Broadcasting Station founder of the "Beijing network" into the trial operation; in December 28th, by Shanghai media group? SMG point? Oriental Television Network founded in Shanghai snow low-key launch, and through the holding of Kyushu Monternet become "vent" the largest SP content provider, currently registered users reached 5 million.

Currently the most noteworthy content operators are two: allegedly will get the first two network TV license and the Oriental Network TV network. CTV Network Development Co., Ltd. jointly funded by CCTV, China International Television Corp founded, specializing in CCTV's network television business, with more than 20 hours of television program resources. CTV network plans in 2005 to develop 300 thousand broadband users and 300 thousand TV users, which means to give up to the top of the set-top box, requires nearly $one billion funding. Expected funds will be paid by the telecommunications sector.

Technically, the device manufacturers are ready; content production has a cumulative process. In the current industry chain of the most critical, or Netcom, telecom and other fixed line operators. Telecom operators enthusiasm is to open the industry's development engine. It is noteworthy that the electricity supplier is not willing to provide only network access.

Netcom's online every day by the IDG group and China Netcom investment five hundred million, of which IDG accounted for about $30% of shares. At present, every day online and more than and 400 ISP has set up a cooperation project. In January 2005, "every day online signing stellar stellar media, the registered capital of 320 million yuan is the Sun TV holding party.

There is no ready-made mode of distribution of interests in Internet tv. Every day online to take together with the provincial platform composed of two levels of architecture, hierarchical operations in the form of access fees + content fees and content providers, channel operators to cooperate into. Can refer to the digital TV charges into the model has not been fixed, after the operation, content, equipment, 3:4:3 dismantling method. "The proportion has not yet set, as long as you can make money, you can come to us." Announced that it would enter the online TV market, said Chen Tianqiao, chairman of shanda.