2015 national key lighting market and brand market!

Lighting electrical industry in the past 20 years has been rapid and stable development, the mainland has become a major producer and consumer of lighting appliances. According to Euromonitor data show that in 2014 China's total production of lighting and lighting equipment amounted to 418 billion 500 million yuan (if no special explanation, this article involves the currency is RMB), an increase of 10.7%.

Potential demand analysis

1 Analysis of demand for interior lighting

Functional lighting of the city: airports, railways, ports, urban rail transportation and other infrastructure needs lighting.

2 home lighting is no longer as a simple lighting, but the need to become emotional life.

Consumers pay more attention to the lighting in the room to create an atmosphere, will consider the lighting in the shape and material with the home decoration. The shape, style and color of the lamps are more and more sophisticated, more and more pursuit of artistic effect.

3 fashion, personality, energy saving, environmental protection lighting has become a popular trend in home decoration.

4 lamps of the function is also more suitable for segmentation, lamps in different situations is gradually coming out, such as haze lights, writing lights, fluorescent lamp, lamp, floor lamp, dinner.

In addition to different functions, but also developed specifically for children's lighting series. Energy saving, environmental protection and high-tech elements are also the main direction of development.

5 in the national semiconductor lighting project, driven by the formation of Shanghai, Dalian, Nanchang, Xiamen, Shenzhen, Yangzhou and Shijiazhuang, seven national semiconductor lighting engineering industrialization base. The occupancy rate is stable at around 70%, while the market share of LED functional lighting products is more than 20%.

National key market and brand inventory

1 China's lighting industry has been further integration

At present, Guangdong, Zhejiang, Jiangsu, Fujian, Shanghai, the five major producing areas, the number of enterprises in five provinces and cities to reach more than 90% of the total number of enterprises in the industry, and product types in the provinces and cities also have their own characteristics, which:

Guangdong

Mainly based on indoor lighting, decorative lamps mainly concentrated in Zhongshan Ancient Town and Dongguan.

Guzhen lighting more than 7 thousand businesses, to domestic enterprises, the total output value of the lighting industry in 2014 amounted to 16 billion 100 million yuan, is the largest domestic lighting professional production base and wholesale market in Hong Kong; Dongguan enterprises, products in addition to supply the international market, in recent years also increased efforts to develop the domestic market.

Guangdong other regions such as Foshan, Huizhou and other places in the domestic market share of a larger proportion.

Zhejiang, Jiangsu, Shanghai

Mainly outdoor lamps and light sources.

The main producing areas of road lamps are Zhejiang Yuyao and Jiangsu, Gaoyou, Ningbo area, mainly in outdoor decorative lamps; Shangyu, Ling'an, Jinyun, mainly energy-saving lamps, ring lights, car lights. Shanghai, Changzhou, mainly to vote (Pan) lamps, electrical accessories, such as the main.

Fujian

Mainly concentrated in Xiamen, the main products to energy-saving lamps.

According to reports, in 2014 the Xiamen photovoltaic industry output value of 116 billion 200 million yuan, accounting for Fujian's total output value of electricity in, is expected to achieve a total output value of more than 250 billion yuan in 2018.

2 China's lighting industry is highly fragmented

China currently has more than 10000 domestic brands of Brand Company, including TCL, FSL, NVC, Yankon, OPPLE etc.. The brand influence and control of local products is generally weak, especially in the field of business and lighting engineering and global brands are still gaps.

3 China's lighting industry has international brands PHILPS, general electric, OSRAM, etc., its product material quality, decorative and practical high.

These brands occupy the high-end market, mainly for high-end communities, villas, hotels, government facilities and other engineering users and a small number of high-end individual consumers.

4 consumer loyalty to the brand is not high, the brand awareness and ranking still variable.

According to the survey, in many domestic and international lighting brands, PHILPS in 2015, brand image and visibility as well as in the market share and the attractiveness of consumers is also ranked first. The traditional lighting brand OSRAM, OPPLE and NVC in the forefront of lighting.

At present, the focus of sales channels

1 mainland traditional lighting electrical market sales channels are mainly:

Professional lighting market

Brand store

General electric shop

Home appliance chain stores

General supermarket chain

Hardware store

Building materials market

At present, most of the lighting products are sold through professional lighting market. In addition, with the development of science and technology in recent years, e-commerce has gradually become the company's new sales channels.

2 in the professional lighting market, many manufacturers and dealers will showcase products to consumers, the feeling is counter intuitive and interactive, plus the price is relatively cheap, select the face is wide, lighting market very popular with consumers, the rapid development in recent years.

Zhejiang, Hangzhou, Taiyuan, Shanghai, Chengdu, Beijing, Zhengzhou, Wuhan, Tianjin, Qingdao, Chongqing, Shenyang, Shijiazhuang and other places have set up a range of lamps market.

3 hardware store as a "building materials store", because of its sales of all kinds of building materials products, lighting appliances is one of the important