2016 LED lighting enterprises in China: the industry competition is fierce

From the shop to the management of enterprises, from Zhejiang, Jiaxing to Zhongshan Ancient Town, Huang Chuan and has been walking in front of the lighting road, never stopped. As he said, "when you choose this path, you can only move forward, not back."." Must have enough courage to face the desire of the storm, the general manager of regard with equanimity, unmoved either by gain or loss, see the Lighting Co. Ltd. Huang Chuan is such is a traveler. Yong South broke from Zhejiang to Zhongshan Ancient Town, let Huang Chuanhe feel the deepest is, the situation and his original idea is too far away. Huang Chuanhe sighed: "in Zhejiang, Jiaxing salt shop, when the market environment is good, do more smoothly; in the ancient town in recent years, the pressure and power in the same."." After five or six years of operating tubes, spotlights, lanterns and so on, Huang Chuanhe began moving into the street lights with three other partners. But because the street lamp has been dominated by government projects, and can not form the brand, it is difficult to do it on the channels. So Huang Chuanhe decided to move to the picture. According to the global LED lighting industry market depth investigation and analysis of the development of 2014-2018 Investment Research Report data show that from 2011 to the present five years, Huang Chuanhe said, the original in Zhejiang see the development fairly smoothly, and the choice to do business in town, this is not a good assessment of the wrong decision. But he can be sure that in the town can see the business for five years, the pressure is not small. From the failure of "Climbing" up due to understand the importance of the channel, to see the newly born town began to do channel construction. But in fact, is not in the plan smoothly, see with nearly 20 million of the funds to establish a "hit" channel, but the harvest unexpected result. The failure to invest in the channel, in Huang Chuanhe's words, is "the result is not even water flowers", it can be said to give him a valuable lesson. In 2016, see the lesson, so as to adjust the strategic. Abandon the original "national network" type of construction channels, and the use of "thunder action" way, in half a month's time, the first "Shandong province" sweeping again. Although the salesman across the board, this way to do, relatively high cost of the channel, but received better results, the next stop, "thunder action" is about to enter Shenyang. Good knife used in the blade above, the impact of the two years of the market environment, product margins and last year, a difference of about 10%. But because of this year to see the channel area to enlarge, at several points last year stable -- Zhejiang, Shanghai, Jiangsu, Anhui, mainly on the basis of the increase in 2016 in Shandong province. See the orders this year compared to 2015 growth of 20-30%. "A good knife blade used in" -- see take now the channel strategy is the first stable a province to another province. As a result, saving costs, but also reduces the "national investment" type of investment risk, but also has achieved initial success. Although the investment in the store is not directly proportional to income, Huang Chuanhe indifferent to this performance. He believes that the practice of corporate strategy proceeds may be in 5 or even 10 years to reflect, there is no time precipitation, an enterprise will not have any "inside information"". Abandon the "price war", the industry competition is very fierce, especially in the product prices. Because of the price advantage, many dealers now choose to purchase goods in Shandong, Linyi. On the "price war", Huang Chuan share a sentence to describe this vicious competition: "there is no cheapest, only cheaper."". "Price war" consequences can not guarantee product quality, but also can not guarantee after-sales service. For the adjustment of product strategy this year, he insisted that some of the old products should be "the elimination of elimination", to improve customer loyalty, see the product quality must be stable, then only to consider improving product cost.