2016 is a challenge or an opportunity? Tang Guoqing and other industry so see

December 9, 2015, in the Shenzhen lighting and display engineering industry association for the first time the general assembly, from the domestic industry leaders and experts on how to adapt to the new normal, to take new measures to win new development? The issue has been discussed.

Zhao Jianping, vice president of China Academy of Building Research Institute of building environment and energy conservation: practicing internal strength to meet the challenges of innovation

I think in the new normal, the practice of internal strength is the first, ready to face the development of the market, these are what we have to do. If a company does not have a good product, or there is no feature of the product, the future is more difficult to be based on the industry.

The second point, I think it is innovation, LED brings us infinite creative space. Through the application of LED in recent years, the first to enter the interior from the road, has now entered the stadium. 2020 China has successfully won the right to host the Winter Olympics, at present we are doing the Winter Olympic stadium lighting planning, so for LED companies, does bring a very good opportunity.

Further talk about innovation, from the angle of practical application, in addition to outside LED lighting has many advantages, such as small volume, low power, can be used as a glass, or a piece of paper, advocated for the future to provide very good lighting conditions. As soon as we mention LED, we should not only take into account the energy conservation, but also consider the LED color adjustable, adjustable brightness, color temperature adjustable, as well as the characteristics of small ling.

PHILPS, OSRAM and other foreign companies believe that the Chinese market is too large, the market is big, change too fast, it is difficult to adapt to the Chinese market. This is precisely the advantages of Chinese enterprises, so I believe that the future of the world's lighting brand enterprises, must be from a domestic enterprise.

Tang Guoqing, Secretary General of semiconductor lighting technology and application of China Illuminating Engineering Society: innovation is the soul of an enterprise and the life of an enterprise

There is an issue of the general assembly, the new normal, what is the new normal? The "new normal" is GDP the growth rate slowed down, called the "new normal"; the situation of enterprises in difficulty, is called the "new normal"; the enterprises have encountered hitherto unknown problems, it is also a new normal". How to adapt to the new normal? Some people see the spring, some people see is the winter, of course, some people see this is autumn, or summer, everyone feels the situation is not the same as the four seasons. Some companies this year is the fastest growing year, some enterprises are the most difficult year of development.

Countries adapt to the "new normal" is "Internet plus", from our perspective, general secretary Dou Linping has been talking about LED+, facing a new normal, facing every enterprise are not the same, the single price is certainly no way out, they still rely on the quality, rely on brands to play the world, this is certain. Only in this way can we find new opportunities for development. The development of the industry's technology more and more quickly, such as small spacing, today is a small spacing, tomorrow may be a small spacing, and then may be zero. Samsung's biggest feature is to rely on technology, innovation is the soul of the enterprise, is the life of the enterprise.

China Advertising Association outdoor advertising branch secretary general Wang Huanzhang: industry slowdown in sales channels and design innovation is the Achilles heel

As for the industry in recent years can be said to be mixed, in recent years in the outdoor advertising and LED lighting and advertising application combination in each city has made great progress, we know that the beginning of 2005, the outdoor advertising is basically in the demolition, demolition, demolition of the basic light of such a state, remove the light after the follow, the most is the LED display instead of the traditional outdoor advertising.

After so many years, can be said that this led to the development of a large number of outdoor LED enterprises to a great extent, especially there are a few, I say no more, the development is very rapid, and capital operation more rapidly. But at present, due to the adjustment of China's economic situation, the saturation of the state has gradually reached a saturation.

Now the country has a large screen companies are basically in a situation that can not sell most of the time, 30% to 40% can be sold on the good, very few individual lots to sell a good. Due to the adjustment of the economy certainly will bring some influence on our industry, the impact of outdoor advertising, will also have some impact on the manufacturing sector, but I am still on outdoor advertising, full of confidence for LED lighting. Although the country the next step is to emphasize the economic adjustment, but every city in the re planning, each city development continues, although the real estate is now shrinking, but the overall construction of this city will not be changed. Including LED and lighting, are relying on the basis of urban construction and development, so I think in general in recent years will be affected by some, but will not be much affected.

Lianhaoneigong is just one aspect of the sales channels and sales concept is also very important, many leaders may still not solve the thought, close the country to international intercourse, or is the sales idea really exists some problems. There are always some ways to do good, there are always some new points. Zaozhuang has a production of the traditional three sides of the enterprise, but also the production of some LED, it's internal strength training is very good, the product is very good, but it is not sold out, why? Because there is no sales channels, in the sale of this piece is very