25 billion market too tempting chip giant rush to open Internet cafes fat

Huge demand for PC machines, so that nearly 12 Chinese mainland Internet cafes to become an international chip giant indisputable fat. Yesterday morning, Intel China Internet cafe summit held in Beijing. The international chip giant Intel invested nearly 5 million yuan in this meeting, the domestic Internet cafe owners and Internet cafes have business relationships with hundreds of channels invited to Beijing to attend the meeting, and launched the first Internet cafes for the design of computer platform upgrade version - pat D915PDT. A day earlier, Intel's old rival AMD Lenovo and Sichuan's largest chain of Internet cafes in Chengdu jointly launched the elite club Internet bar. Industry analysts believe that with the computer products 3C certification of domestic Internet cafes gradually eliminated not 3C certified devices will form a huge potential market, behind the two chip giant action is seemingly coincidental have been vying for the market ambitions.

Intel pr

Yesterday morning, Intel China Internet cafe summit held in the five star hotel Kunlun grand ballroom. An insider told reporters that the meeting attended by hundreds of channels from all over the country and the Internet cafe owners representatives, all of its board and lodging costs borne by Intel (budget of nearly 5 million yuan).

Intel global channel marketing director Zhou Lifang said, one of the goals of the summit is to promote the Internet pat win the largest possible Internet market in Chinese. In January this year, Intel released the first dedicated computer platform for Internet - pat. Yesterday, Intel released the product upgrades - pat pat D915PDT, by Intel Chinese R & D team dedicated to China Internet Market Research and development of products. Also, using this set of management software of Intel must match the Intel platform operation, can be described as "killing two birds with one stone".

Yesterday, Intel Asia Pacific General Manager Yang Xu said, pat launched six months, there have been 80% provinces using the Internet cafe management platform.

Insiders said that due to the low price competition against competitors and personal PC business profits continue to decline, Intel intends to become a new profit growth point Internet cafes PC.

Support fee

Some people likened Intel and AMD into the chip industry, McDonald's and KFC, Intel involved in the field, as a competitor AMD will step by step. The same is true of Internet cafes in china.

On the day before Intel China Internet Summit held, Lenovo AMD cooperation with Sichuan's largest chain of Internet cafes in Chengdu Tianfu outlets, announced the launch of the first Internet elite club, to jointly develop the huge Internet computer market with the way of strategic alliance.

According to insiders, Lenovo and AMD will jointly invest in the action, to join the club of each Internet cafe in Sichuan to provide 5000 yuan to 15000 Yuan decoration and business support.

In fact, Intel and AMD to choose their own chips to support the cost of Internet cafes has long been an open secret. Deputy general manager of Intel in Henan province's largest Internet channel agents -- Zhengzhou Zhongcheng Technology Development Co. Ltd. Liang You said yesterday, Intel support higher fees. Liang You said, in general, a company with more than and 200 computer Internet cafes, as long as all the pat platform, will be able to get $2000 to support Intel. At present, China's Internet cafe market has leapt to the world's Fifth Regional Sales of Intel PC.

AMD insiders told reporters, in May this year, AMD China company announced a partnership with Jiangsu Zhongke Menglan Electronic Technology Co. Ltd., officially involved in Internet cafes in the domestic computer market. The two sides jointly launched by the manufacturers, operators and operators of major strategic alliances, to provide all the Internet cafes within the union love code Aurora series of Internet cafes dedicated machine.

25 billion market impact giant

People can not help but ask, between the original and humble Internet computer how night has become a hot market for the international giants? According to the 3C standard issued in the middle of 2004, the object to mandatory 3C certification installed dealers require the service only to individual consumers (limited to a single computer), does not include the enterprises, institutions and other computer vendors and buyers for business activities." A chain of Internet cafes business representatives gave away the secret: "as a result, those who use compatible machine (cuanji) based Internet cafes face update equipment, before the implementation of 3C certification, the main Internet cafes are equipped with compatible machine."

Wu Yan, vice president of the association of Internet cafes in Beijing, said yesterday that as of now China's various types of Internet cafes in the vicinity of nearly 12, a variety of Internet cafes owned by a total of 8 million 284 thousand units of computer equipment. If each computer to the price of 3000 yuan, it is equivalent to a market of nearly $25 billion, so tempting, Intel and AMD, of course, will not give up easily.

The reporter told a Intel insiders privately, although some manufacturers to launch low-cost computer on the price competitiveness, but the launch of Intel products are tailor-made products for Internet cafes, so it has strong competitiveness. At the same time, AMD also not resigned to playing second fiddle. Lenovo has revealed to the media, because the western market is very sensitive to the price, the association decided in the Internet computer market the main push AMD chip products, in some regional markets, AMD chip configuration low computer market share has reached more than 80%.