40 inch LCD TV flat-panel TV sales fell 50% surge

In recent years, with the plasma (PDP), (LCD) LCD flat-panel TV represented with many advantages, such as high resolution, ultra widescreen TV consumer is becoming a fashion trend, has become the main battlefield of the domestic and foreign digital TV manufacturers on the road of fierce competition "". Survey shows that in 2004, flat-panel TV sales accounted for the entire TV market share increased from 3.7% in 2003 to 6.9% in 2004, from the view of the trend, in 2005 the proportion of sales will be further improved, the flat-panel TV began to have too high to be reached into the general public house.

Chinese and foreign brands have price drop of up to 50%

According to the PRC survey published in April 2004 ~2005 year in April the "year of LCD TV brand sales report shows that Chinese LCD legion with sales of 822 million yuan of foreign brands are way ahead, with sales of 479 million yuan far behind, Japanese TV sales accounted for only 50% of the Chinese brand. Among them, 7 are Hisense, SKYWORTH, Xoceco, Changhong, TCL, Konka, Haier, the Japanese TV is ranked 8 after. SHARP to 129 million yuan in sales ranked in the first place, sadly out of the first line of the brand to compete for eighth.

However, with the development of flat-panel TV market, the major color TV manufacturers in order to compete for the market, further increase the price promotions. Recently, the active participation of foreign brands of digital high-definition TV price war has been upgraded, the decline was more than a few thousand dollars. According to CCID data show that in the first half of 2005, 40 inch LCD TV average price decline of around 50% inches, 37 inches, 32 inches and 30 inches of price cuts were more than or close to 10%. Supply, purchasing power has increased

With the upgrading of foreign LCD, PDP panel production line, flat panel TV production scale continues to expand, the cost of decline, making the big screen machine prices continued to decline. Some of the mainstream brands, more than 20 inches of products put on the rapid growth, while foreign brands for the occupation of high-end market, the need to promote new products and their own brands, but also the introduction of large screen flat-panel tvs.

From the demand side, consumers buy flat-panel TVs in the selection, many consumers for more than 30 inches large size TV preference is high, this is mainly for two reasons: one is the people of television viewing habits generally favor large screen color TV; second is with the residents to improve housing conditions, more and more people have a spacious living room, and people for new homes clothbound and buy high-end appliances impulse, which also provides the basis and foundation for the consumer market large screen flat-panel TV into more families.

Quality has become the most concerned factor

According to CCID survey, the quality of consumers to buy flat-panel TVs when the most concerned factor, the rate of 32.1%. At the same time, the quality of most consumers are recognized by domestic brands, domestic brands that although not grasp the core technology, but its products can still make consumers trust, acceptance of some local innovation even can greatly improve the quality of. Image clarity ranks second, reflecting consumers buy flat-panel TVs, the quality is guaranteed under the premise of priority is the pursuit of visual enjoyment, even willing to "exceed the standard" consumption, which become the internal driving force of TV demand growth plate.

The brand as the third factors, reflecting consumers do not blindly identity brand awareness, but also to balance and then make the choice of a variety of factors, from the side also reflects consumers' steady and prudent. The survey also showed that although the store sales staff in the publicity, but consumers lack of understanding and interest in some of the additional features and technical parameters, consumer information exchange appears asymmetric, also shows that consumers are most concerned about is not the concept of speculation, and LCD PDP, the technical defects, is still most concerned about quality some basic aspects.