780 million merger and acquisition of China as a new culture Lehman expand sports media resources

Lehman shares 15 evening announcement, the company intends to 780 million yuan acquisition of Shenzhen city as the new culture media Co., Ltd. 100% stake, Lehman and China as the new culture will use different channels of media resources, to provide comprehensive advertising to the customer service delivery will be extended to the customer resources of sports media, Metro TV resources, media resources to promote sports Metro TV Resources customers, achieve synergy.

According to the disclosure, before the transaction, the Vision China Group Co., Ltd. and Shenzhen HD digital TV Industry Investment Co., total holdings of China new culture media Co., Ltd. 100% stake, which is a subsidiary of Vision China, the main business of providing subway television advertising services in the country within the scope of advertising clients. China as a new cultural commitments 2016, year 2017, net profit after deducting non recurring gains and losses for the year of 2018, respectively, not less than $80 million, $60 million and $100 million.

Up to now, Vision China has its subway TV media advertising business as a whole stripped and injected into its holding company, depending on the new culture. Acquisition of China as a new culture can help Lehman sports business breakthrough development bottlenecks, rapid expansion of market share. China depending on the rich resources of the new culture of the customer to seize and operate various types of sports resources to provide strong support, through the rapid sale of resources to achieve a virtuous cycle of development.

Lehman shares, the company is implementing high-tech LED and the common development of sports industry of the two main business strategy, on the one hand, LED industry brand and channel competition intensified, the competition in the industry gradually intensified, the company continues to optimize and integrate LED business, strengthen brand building, and combining with the way of capital operation further enhance the competitiveness of the company. In the LED industry; on the other hand, the company also actively promote the sports media resources development and marketing efforts to promote the sports industry revenue growth.

Lehman shares since 2011 to become a strategic partner of the Chinese Football Association, the official sponsor of the Super Football League, and Vision China since the beginning of 2013 will become the only super league mobile TV strategic partner. Lehman shares and China as a partner with the super, both sides have accumulated a good resource, familiar with the operation of the league, the Chinese football has a common understanding of the huge commercial value. This reorganization, Lehman shares in the promotion of sports industry development important layout, through the integration of resources and cooperation, the value chain of Lehman shares in the football industry chain layout will be the formation of interconnection, the future development of space will have endless possibilities.

For the acquisition, Lehman shares that the company can lock the quality of the user through the subway ads, open B2C business space. Subway advertising every day to cover the North Guangzhou Shenzhen tier cities and more than a dozen second tier core cities hundreds of millions of urban middle class, which is the core of China's consumption power. According to China's new culture of nearly one hundred thousand subway screen terminals, Lehman shares can be the first 12 people and other Internet products pushed to the audience, thus quickly get a large number of high-quality users. In the future, the subway network will also become a Lehman sports goods and services push platform, combined with mobile Internet products, will become a powerful promoter of Lehman B2C business.

In addition, Lehman shares also said that the acquisition of China as a new culture will be possible to promote the company to enter the media industry chain upstream content production areas, thereby obtaining its own IP. The largest audience subway commuters but also sports program content, in the grasp of subway network at the same time, do not rule out the Lehman integration of domestic and international football matches, facing the audience of sports related content by subway. Through the production of content, Lehman sports will have its own IP, and depth development.

Analysts pointed out that the acquisition of China as the new shares after the pre Lehman culture is a series of physical layout of another major capital operation, providing coordination for the company's development of sports industry, and closely fit the strategic layout of the development of sports industry of Lehman, increase revenue and profit level of the company sports media business strategy has rapidly. The far-reaching significance for its future development.

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