A bitter tears secret dealers 11 kinds of dead method

Over the past 10 years Chinese industry overcapacity, resulting in market competition is more intense, and the pressure from the manufacturers, a large number of dealers to die, in resisting the economic depression in the cold opened autopsy, for many reasons, there are subjective and objective.

The 1 index is too high, to death!

In the past few years of manufacturers easily achieve the goal, too optimistic, put forward high goals, manufacturers business is difficult in the current market conditions to break through the channel Yahuo (dealer Yahuo, terminal customer pressure goods) marketing, once the transfer is not smooth, the dealer ".

2 indifference, cold death!

Manufacturers develop dealers, only tracking payment, sales guidance, dealer management laissez faire, indifferent, dealers apply yourself to the usual practice, manufacturers do not support, support the manufacturers do less, or not do, when dealers without confidence.

3 the cost is too high, sets dead!

There is no profit, dealers living like a tree without roots, source of water, but the manufacturers in the product introduction period high cost, the market spread rate is up, but no sales, manufacturers often write off the cost of default, resulting in large distributors of funds diverted, unable to operate.

Mature products, a large quantity of thin profits, dealers often also because of high cost or market management confusion and killed.

4 direct control terminal, grinding dead!

Manufacturers especially brand manufacturers pay attention to the depth distribution, vigorously promote the flat channels, distributor function is greatly weakened, become simple logistics providers no longer have the ability to channel, because once the personnel with the change of the concept of sub manufacturers and dealers will not lead to break up operation.

5 expand too fast, die!

Dealers especially cross to dealers do not understand FMCG operations, channels, personnel, distribution, warehousing, operating costs, will not understand or generally understand that too lofty ideals and high aspirations at large scale, investment, and large, rotary is not ideal, causing huge financial deficits. Manufacturers turn their faces, do not want to deal with, resulting in dealers dumb eat Coptis, there is no way to say.

6 price chaos, mad!

Manufacturers on the market management will lead to price confusion, which is also the market Cuanhuo, price control, product profit diluted so that negative, because the downstream customers and dealers lost profits sustained losses, and eventually lost to hematopoietic function.

7 management out of control, death!

Dealers especially the transition from small to large, from weak to strong, self promotion lags behind the market growth rate. Dealers internal management confusion, irrational use of personnel, low efficiency, idle, resulting in terminal complaining, customer complaint, terminal serious loss; low salary, appraisal is not reasonable, recruit people, keep people; the system is not perfect, there are loopholes inconstant in policy.

If the business personnel intercepted gifts, part-time flooding, financial management consciousness, nepotism, only focus on sales, ignoring the cost and profit is important, only on books, without analysis, neglecting management problems and risks; warehouse management confusion caused by customer delivery of goods less, there expired products.

8 yuan business, crying!

When the dealer does not have its own products and channels of strong Taurus diversification, resulting in decentralized funds, the burden of large, management more complex, the loss of economies of scale, increase the difficulty of decision-making, affects the relationship between the business of existing brands and manufacturers, the east wall buxiqiang dig, until no walls can be dug to death.

9 randomly selected,!

Through the era of shortage of FMCG products already now, not any one product can be successful, how powerful dealers to manufacturers who boast the strength of enterprises, market support in staffing how strong advertising resources advantages, but often the first singles, missing persons. There are gates of fire, adverse impacts.

Some of the early strength of the enterprise is very strong, the latter can not afford to give up the market, etc., in short, backed by a good shade tree, the project has a risk, the investment need to be cautious.

10 conservative die!

Many dealers because of the opportunities and through personal efforts has achieved a victory, accumulated some capital, did, lack of motivation, content, progress. But the increasingly fierce competitive environment, forcing you to change your ideas in time, slow to change or be eliminated by the manufacturer, or be eliminated by the market. Customers do not want to develop the distribution, the customer has been developing customer resources and channels.

11 poor communication, the whole dead!

One is the dealer stabbed behind the knife, and manufacturers in a decision inconsistent with the dealer on the factory staff in the market on the daily performance of the direct report to the leadership of their superiors and even headquarters. The results on the two: first, the sales staff were killed, and two dealers were killed.

Is a manufacturer for personal gain or personnel conduct problems, dealers for the times, eventually known as unwarranted charges or killed; dealers are too smart, predatory, drink forget who dug the well, do not know Thanksgiving, willing to kill. Dealers themselves are not high enough, and can not keep pace with the times, update the marketing concept, not with the manufacturers operating ideas.

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