A preliminary study on the market prospect of Zhanjiang LED in the southwest of Guangdong

Guangdong southwest most - - Zhanjiang Xuwen County, Leizhou City, lighting market prospects? Only close to the market, in order to know the truth:

Xuwen County: brand convergence prospects

Zhanjiang county is located in the southern tip of the mainland of China, the Leizhou Peninsula, southwest of Guangdong Province, which is located in the Qiongzhou Strait in the south, and Hainan Island, is the mainland to Hainan Island's throat". Xuwen county has beauty shop, kitchen lighting lamp lighting City, bright love bao Wang home lighting store in Xuwen, public lighting, lighting and other lighting professional Zhicheng more than 20 businesses, including the brand agency, Mitsuo Aurora, OPPLE, PHILPS, NVC country star, rectangular, Ya point, nature, handsome, TCL and other mainstream brand.

Xuwen County, there is no professional home building materials market, businesses scattered in Dongping three road, Hongqi Road, East Avenue, etc..

Visited the market learned that, Mitsuo Aurora 2 home city store in Xuwen County, and OPPLE have 1 nvc. Seen in this light, Xuwen is not short of the brand, the market prospects can be expected. NVC and Oupubi Mitsuo Aurora into the Xuwen county market later, in the local market performance slightly inferior. Li Min, general manager of OPPLE lighting stores, said local consumers have recognized the arrival of the LED era, but the brand awareness is not strong, the first consideration in the selection of products is the price of the product. The same as the big brands in the industry, OPPLE price, more than three NVC no advantage, so the next will consider to choose a more in line with the local market products to operate.

Leizhou: the market is gradually specialized, large-scale

Leizhou city has a long history and profound culture. It is the only national historical and cultural city in western Guangdong Province and Guangdong province".

Leizhou city lighting lighting businesses are mainly located in Leizhou West Lake Road, Hunan Road Avenue, the thunder street, with tens of thousands of city lighting, bright lighting, home lighting, Wang brilliant crystal color lighting, lighting products and other more than and 20 stores. Settled brands including PHILPS, NVC, nationstar, Wright, FSL, home, space-based electrical and Schneider. In the urban area, the team found a billboard notice: Leizhou Huarong Building Materials City will be formally tested in June 1st. It is understood that the city has settled in the building materials have several lighting stores, at this stage is still decoration. Seen in this light, Leizhou lighting market is gradually moving towards specialization, scale.