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A surge in the supply of flat-panel TV panel prices plummeted

In just the past 51 golden week, who lives in Beijing, Mr. Wang to less than the price of 20 thousand yuan to buy a SKYWORTH 40 inch LCD tv. This price is cheaper than a month ago, 10 thousand yuan!" He excitedly told reporters. Suning relevant responsible person said, as early as in the "51" on the eve of about half a month, SHARP (China) is the first cut of the main models of LCD TV prices, with an average drop of 30%, up by 5000 yuan, followed by Toshiba, Hitachi, Matsushita and other foreign brands have to adjust the price. Triggered a foreign brand flat price frenzy. The aftermath of the decline in foreign brands, from April 21st, domestic brands have adjusted prices. SKYWORTH 3 LCD price up to 20%, including a 40 inch LCD TV in the past, the discount rate reached 6000 yuan on the basis of a further 4000 yuan. Including TCL, Changhong, Konka, Xoceco were involved in this wave of price cuts, a decline from 1000 to 5000 yuan. Market Research Center Market Research Institute under the State Council on 2005 before the release of the flat-panel TV city consumer demand research report that, from flat-panel TVs will be another peak of TV consumption, this round of price cuts will lead our country city strong consumer TV purchase demand, expected purchase rate of 21.7%, including flat-panel TV demand accounted for 48.6%. It is predicted that in 2005 the demand for flat-panel TVs will reach 1 million 850 thousand units, of which PDP (plasma) accounted for 30.5%, LCD (liquid crystal) accounted for 69.5%, the growth rate of demand in each quarter up to 20%~30%. And Xiamen Overseas Chinese electronic general manager Xie Siyu expects more daring, he believes that in the domestic flat-panel TV sales this year will reach 2 million units, flat scale development ushered in the true meaning of the year, at the same time, the concern is that from the price surge can be seen, the focus this year for flat panel TV will stay in the LCD 37 inches, 40 inches, 42 inches.

Flat screen TV is king, the recent production technology of the screen is becoming increasingly mature and the rapid growth of supply determines the flat panel TV prices continued to decline. SKYWORTH Group CEO Zhang Xuebin said, on the one hand, screen cutting technology has become mature and qualified varieties increased from 30% to 80% or even higher, LED panel cost is greatly reduced; on the other hand, a large flat is acted as the daring vanguard price, since the first half of last year, a number of the new sixth generation, seventh generation production line put into production, the large screen panel supply increases sharply, greatly improve the large-size panel supply capacity, which directly led to falling prices. "Flat screen technology development and fierce competition is far more than the machine manufacturing industry." Director of the State Council Development Research Center, said Lu Renbo, director of the Institute of market research, the LCD panel is currently there are manufacturing concerns. He said that the main LCD panel manufacturers are actively engaged in investment in equipment, Taiwan AUO sixth generation, the 5.5 generation of Taiwan CMO and Samsung seventh generation glass plate products production planning time in 2005, the LCD panel supply in 2005 will be in excess, LCD TV retail price is likely to decline. "At the same time, PDP TV also can not eliminate the worry of excess manufacturing." Lu Renbo said, PDP TV manufacturers believe that in 2008 the global annual demand of about 10 million units of PDP TV, but only the practitioners of the top two PDP manufacturers have announced production plans, it is possible to close to 10 million units. Panasonic will form an annual output of 4 million 500 thousand units in PDP production capacity of 2007. Fujitsu Hitachi plasma display (FHP), has been developed in 2007 to achieve an annual output of 3 million sets of PDP plan. Only Hitachi, Matsushita and Fujitsu two companies, will be envisaged both before and after the 2008 PDP global demand into about 8.

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