A /LED laser TV brand how to grab the headlines, betting on the big screen

April 17th, Hisense officially announced the establishment of the Qingdao Hisense laser display Limited by Share Ltd, a stone arouses thousands of waves, TV brands for large screen products have become more apparent. At present, Hisense and Changhong are betting on Laser TV, but there is news that millet, SKYWORTH and other brands to launch micro projector. Although these two products are to provide large screen experience, but the positioning of the product is really different. So why is the same TV brand, is to provide a big screen experience, but the final choice is different?

Different from the direction of the development of strategic positioning

The first is the strategic positioning of the different. To Hisense as the representative of the enterprise, adhere to the view that the future of the big screen experience is the high-end demand, laser TV can just provide this big screen experience. Its brightness is good, the picture size is big, at the same time the laser light source has the long life as well as the color good superiority, matches the reflection type ultra short focal technology, future uses as the television, certainly will not face the technical question. Qingdao Hisense established Hisense laser display Limited by Share Ltd also proved its determination to promote the products, future laser products must be Hisense hold high the banner, high-end positioning, enhance its competitiveness in the high-end market.

The LED light source used by the micro projector, almost the same advantages as the laser light source, the color is good enough to live longer, but compared to the laser, the brightness of the LED light source is short board. However, the advantages of LED light source is small size, so there is a clear advantage in product miniaturization. Now the mainstream market sales of micro projectors, almost all of the LED light source products. Although it can only achieve a maximum of 1000 ANSI measured brightness, but to meet the mobile portable market is no problem. Therefore, the main portable projector market, price concessions, for the current TV market, more like a second market supplement.

Cut into different resources need to be cautious

A high-end positioning, a positioning mobile portable, how to choose? This is a question. TV brands to push laser TV, not so easy, the need to invest a lot of resources. Because the TV is the use of liquid crystal display technology, and laser TV projection technology, both of which are not the same display. TV brands to do laser TV, then there are certain advantages in addition to the channel, almost to start again.

Do micro projector is not the same, now micro projector can buy ready-made machines, with the accumulation of years of television brand experience, the quality control of micro projector, laser TV is clearly not so difficult. And the cost of the launch of the micro projector is low, after all, the price of its stand-alone, a lot of the product price is only 2000 yuan, to start such a project, for the TV brand is not difficult. Micro whale cut into the market in 2016, to tell the truth that the product is not bad.

The comparison between the two, cut into the laser TV market, difficult, the demand for funds is also large, but also face the risk of large. Because of the high price of laser TV, sales volume is not good security, the premise of enterprise investment is relatively large, so many brands are watching TV; and reached the mini projector market is not in financial difficulty and technical difficulty, how important is the brand positioning of micro projector products in the current position in the camp.

Reserve technology both current movement is limited

The current price of laser TV can not be too low, so there is no possibility of a large sales in the short term. Similar to Hisense's strategy is more suitable, since it is impossible to get sales on the high-end positioning is a wise strategy to fight. In 2016, the brand also has to go the road of low-cost laser TV, but ultimately was rejected. At present, the industrial chain of laser TV has not hit the foundation of low price.

Micro projector market competition is very fierce, in addition to TV brands, there are many Internet brands in the investment. And the best development of these Internet brands. It has been the basic price of the micro projector system to play, at present, more than 5000 yuan is not good to sell a small projector. After entering the TV brand, apparently can not upgrade the price of a large projector. Therefore, the market will be less than 5000 yuan to fight.

For TV brands, the current size of the micro projector market is too small, after entering the market, the sale of the product price can not be too high. Therefore, for the TV brand, the current market is only to do micro projector test the nature of the water. TV brands can not put too much resources, after all, their basic business is still the traditional LCD tv. Micro projector in the short term is unlikely to erupt, the brand in 2017 is expected to market capacity of 1 million units. Tens of thousands of competing for this size, apparently no one will eat fat.

So far, the laser TV market although lively, but the size of up to; and micro projector market in the short term is minor. Both can not form a strong impact on the original TV market.

Future changes in the two big screen market how to upgrade?

For the understanding of laser TV and micro projector, the author thinks there are two directions. The first is to earn money for hardware, similar to the Hisense positioning laser TV, laser TV become the future market of big screen upgrade, high-end hardware can profit a lot of direction; one is the development of micro projector, the hardware to make money only