ASUS new easy PC debut next year LED backlight NB break 50%

October 7, 2008, ASUS launched PC (EeePC, netbook) new models S101, streamlined appearance, especially with LED backlight 10.2 inches WSVGA large screen, very eye-catching. Moreover, the use of LED not only make it light (weighs only one kilogram), thin (only 2.2 cm thick), and very power-saving. ASUS said, S101 at the end of March 2008 and early April decided to take "innovation, development, science and technology, aesthetics, technology" appeal, is expected in October monthly sales volume of about 4 to 50 thousand units, is expected to S101 can account for about 10% of all EeePC.

EeePC was born from the date of birth has been widely favored by consumers, while the progress and popularity of LED technology is one of the keys to the birth of EeePC. The market has been eroded to EeePC traditional NB voice; in this regard, ASUS pointed out that mainland China is 14 inches, 15 inches screen NB models accounted for more than 80% of the European market, 15 inches, 17 inches models the proportion of more than 80%, relative to 10 inches below the screen Netbook models of permeability is not high, only get past the 11 inch screen NB market, so NB will purchase the original EeePC will not affect the 10 inches below the screen, but a new market.

ASUS expects this year's global EeePC sales of about 12 million units. ASUS EeePC target in this year to 5 million units to rough estimates, ASUS this year, the market share of Netbook is about 4. It should also be effective in the early intervention of ASUS PC market. ASUS executives said the company originally planned in 2013 the market share of third, and then put into the EeePC, is expected to climb the market share of the time will be up to 2010 in early 2011, third. Short range goals, the fourth quarter of 2008 has a single chance to rank the top in 2009, the full year in is expected to stand firm in the year fourth.

In addition, in 2009 NB product planning, ASUS plans next year to LED (light-emitting diode) backlight 16:9 screen models, is expected to reach more than 50% of the proportion, but there are some models will have LED backlight keyboard design. At present, the industry LED backlight NB models with SONY action earliest and fastest.

Source: Chinese semiconductor lighting network