Accumulate from small distance, LED jump to big blue ocean

After seven of the past one or two years, LED display driver IC industry accumulation of cocoon, bypassing the past global market share of the first halo, facing the external environment challenge, chairman Yang Lichang "2" to start the accumulation of evolution, innovation and keeping pace with the times, weight value more than the price of threats and challenges to growth momentum.

The future is not only a simple accumulation of IC hardware production factory, future networking, automotive electronics, smart city and other new technology applications rise, accumulation of evolution to system integration role, operation mode and technological innovation breakthrough, let the accumulation of new blue ocean science and technology course.

Product life cycle "season" change

Remember ten years ago the technology industry's good scenery, Yang Lichang said that the application of innovative products have been developed, as long as the development of a successful new product, we can catch a ride for several years, many technology products life cycle is to "years" as the calculating unit.

Now, with the change of environment and industrial technology mature, such as intelligent mobile phone products life cycle to become a "season" to calculate the technology change rapidly, how to stand up in science and technology in the flood, break the old pattern, break through the self, even upstream, in particular, red tide threat, Taiwan IC design industry is to eliminate competition watershed.

Innovation breakthrough links new trends

While the LED industry in the past price must be bloody, competitors face a challenging environment, along the way, breakthrough innovation adjusting the operating steps, competitors are different every year.

Yang Lichang pointed out that the past few years, the rapid changes in the external environment of science and technology industry, Taiwan and accumulation are facing the same problem. He said that many new trends in science and technology are rapidly developing, enterprises to be able to break through, innovation, and with the new trend of link, and can not keep up the new trend, will wait to be eliminated by the trend of the torrent. Therefore, in the face of the red tide, we are not worried about the accumulation of consciousness. We can not go through the past experience model and break through the difficult position and keep pace with the times, for "without innovation, we are going to die.".

Go through 17 years and step into new application

From its inception 17 years, the accumulation is called "1" accumulation, the past business model with LED display driver IC, towards the vertical integration and optimization of products, and "2" to continue to accumulate, not only in the future new application platform core technology, make the industry chain link level, look in the technology industry has been networking, automotive electronics, new applications of virtual reality, industrial robots, such as the wisdom of the city, 4.

The accumulation of enterprise, limited resources, not every industry trend investment, therefore, must consider the core technology, and find out what the trend is most connected development opportunities, like the wisdom of the lighting part, through the organization of internal brainstorming, found to link and networking, the accumulation can provide solutions to customers; sensor wireless communication components, although may not be the accumulation of manufacturing, but the accumulation can be integrated together.

Expanding products towards system integration

From the outdoor LED display market is gradually mature to indoor small space display market, and then to the future of automotive electronics, smart lighting and MicroLED market in recent years, the accumulation of find partners, not all previous display customers, but is the sensing element and positioning system of customers. Yang Lichang stressed that "accumulation of 2" is not just product line expansion, but to play the role of system integrators, and the business model and organizational adjustment simultaneously change.

Value is better than price

However, as is the vehicle electronic certification from R & D to waste time, enterprise resources to return in the short term, is the most technology giant prohibitive factor, however the accumulation of investment vehicle electronic market is bound to.

Yang Lichang pointed out that the short term may not see obvious contribution to the performance, but the accumulation value more than the price, you are in the future to driverless car networking application of blue ocean business opportunities, through discussion with customer issues and even future specifications of the formulation, let the promotion of enterprise value, but also has a benchmark significance to other product lines.

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