Affected by the double eleven promotion November LED light bulb prices fell sharply

Content summary

1 of the global LED bulb price following the November prices fell significantly, China area as double eleven Shopping Festival promotional activities, fell significantly, the euro area prices have callback after October, November will continue to maintain the downward trend. Price stability in other parts of asia.

2.11 China LED packaging prices continue to decline, 0.2W 2835 decline in space has been very small, 0.5W and 0.5W 5630, 1W 3030, such as high-power devices in the price of a larger decline.

3.10 months, China's total exports of LED lighting was $1 billion 312 million, an increase of 8%, the chain fell by 13%. Compared with the same period in 2014, the growth rate of 34%, slowing growth. From the growth point of view, 4Q15 will be better than 3Q15, the industry boom has warmed up, but not obvious.

Global LED bulb price changes: China's eleven Shopping Festival promotional activities, leading the global LED light bulb prices fell

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2015) in November, the global LED lighting to replace the 40W retail price is about 3.4% of the decline, reaching $10.8; replace the LED bulb 60W show 3% of the global average price fell to $14.6. China due to the promotion of double eleven Shopping Festival, terminal sales price fell sharply in Europe and the United States in October prices have callback, in November to continue the continuation of the previous decline.

Replace the 40W part, China fell by 9.9%, the largest decline in the region. Due to the double eleven promotional activities, most manufacturers have lowered the terminal price. Such as the United States 7W bulb lamp, priced at only $2.27, a decline of nearly 3 into Philips 7.5W 500lm bulb lamp, the price fell to $4.68, a decline of over 2. Other manufacturers including OSRAM, OPPLE, Linsen, NVC products prices down. "Double eleven" has become a major festival for Chinese manufacturers to promote the network, OPPLE lighting sales have exceeded 100 billion mark. Britain, Germany following the October price correction, November prices showed a larger decline, respectively 5.2% and 7.2%, including Philips, OSRAM and Samsung and other well-known manufacturers of products prices continue downward trend, also part of the introduction of low-priced new products. Japan due to part of the promotional activities of the product, the price fell 4.5% last month, this month, once again fell by 3.4%. The rest of the price is relatively stable.

Instead of part of 60W, China is also due to the promotion of the double eleven reasons, down by 7.9%, the largest decline in the region. Not only Chinese manufacturers, international manufacturers product prices also fell significantly. Such as Philips 7.5W 800lm bulb lamp, the price fell to $4.68, a decline of 23.97%. UK regional prices in November showed a 7.3% decline, the majority of products due to the low price promotions, the price drop. Such as Philips 12W 806lm bulb lamp, the price dropped to $9.99, a decline of nearly 4 into the rest of the brand, including Syvania, Verbatim and other products have a certain decline in prices. In addition, Germany, Japan, prices have shown a certain decline, respectively, 4% and 2.7%, the rest of the price was slightly lower.

China LED package price changes: low power device price space is small, medium and large power devices into the main price

Into 2015, LED device prices showed a downward trend month by month, especially low power devices, the price down significantly. November, 0.2W 2835 product chain showed a decline of 0.7%, there is no greater price space, and in terms of power, the product is still maintained rapid decline. With the increasing demand for 0.5W 2835 products, the production of manufacturers gradually increased, the price decline is very obvious, in November was a decline of 3.3%. Another 5630, EMC3030 and other high-power products, prices also showed a larger decline. LED boom warmer signs are not obvious, manufacturers capacity utilization is still low, the Chinese market in the short term LED device prices will not change the trend of change.

China LED lighting exports: export growth rebounded in October is not obvious

According to Chinese customs statistics, in 2015 of October, China's total exports of LED lighting of about $1 billion 132 million, an increase of 8%, the chain fell by 13%. For a long China National Day October, export growth will be affected, but compared to the same period, compared with 34% in 2014, growth slowed. Affected by the economic downturn in Europe and America, in 2015 China's LED lighting export growth fell significantly. Therefore, Chinese manufacturers are gradually entering Southeast Asia, Africa and other emerging markets, emerging markets in 2015, export growth was significantly higher than in Europe and the United States developed regions.

Overall, in November the global LED bulb prices continued to show a downward trend, although the rapid decline in the short term is due to the promotion of the manufacturers, but the long-term trend of slow decline will not change. LED packaging market in China, although compared to 7, August downturn, the fourth quarter of the king has a callback, but not obvious, prices continued to fall. Exports, from the growth rate difference, 4Q15 performance will be better than 3Q15, but still can not meet the expectations of many manufacturers, manufacturers are still in excess capacity.

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