After the popularity of LED lighting era, PHILPS busy in what?

The era of LED lighting lighting industry to promote a series of drastic changes, the traditional lighting giant or closely follow the trend, to turn into the LED lighting market, to stand in the era of LED lighting position; while others chose to retire, choose to sell assets to the new game player LED lighting times more enterprising.

According to LEDinside statistics, the majority of lighting manufacturers LED products accounted for more than 50%, and individual, such as CREE, Feit, Electric such new lighting vendors, LED accounted for 100%.

The data source: LEDinside

It can be said that LED has been popularized in just a few years. Giants like PHILPS also from the trend of the adaptation, turned into a trendsetter, LED lighting products accounted for more than two years in the rapidly rising to 60%, once again become the world's number one heavyweight game player LED lighting market.

The data source: LEDinside

However, the problem came, LED lighting universal era, lighting manufacturers should play god horse? Keep track of PHILPS lighting, we found that the last three years PHILPS's gross margin has not decreased as the industry matures, but increased year by year, let us one by one into PHILPS exactly what you are doing, may find some what.

After the era of universal LED lighting, PHILPS two major directions for development

Direction one: smart city under the intelligent lighting technology

With all things Internet technology becoming reality, governments and enterprises are considering how to apply the technology to construct the real sense of the wisdom of the city, the transformation of human living environment or its efforts thus reach the peak of perfection.

Tens of millions of people living in the city, in the integration of Internet of things technology, to become a energy-saving, livable, self sustained, updated ability to improve the organism. Lighting products, because of their close connection with human life, have the potential to be the most widely used terminal carrier of Internet of things.

PHILPS lighting is from the perspective of strategy attaches great importance to all intelligent trends, discover the four scenes in 2030 the city of wisdom, to show how future lighting technology will help create a more sustainable, more intelligent and more livable city. The four scenes include:

1., the road of intelligent Internet

The intelligent interconnected LED road lighting system not only provides high quality and energy-saving lighting, but also acts as a sensor node on the high speed road. In 2030, smart street lights were able to transmit data between millions of devices.

Lighting infrastructure smart Internet communication technology to collect and transmit data through advanced, can improve air quality, lighting, transportation, public security, parking and other municipal services and other new services based on location. The sensors in the street lights can scan roads and sidewalks, provide standardized scene information to the automatic driving vehicles, and assist on-board sensors to jointly improve traffic safety.

In 2016, PHILPS lighting announced cooperation with the China Mobile Research Institute to jointly explore the demand for smart city construction of cellular networking (Cellular-IoT) standards. At the China Mobile 5G joint innovation center in Beijing, the PHILPS lighting research team has established an intelligent interconnected road lighting application display based on cellular networking technology.

PHILPS lighting participated in the pilot project of Losangeles intelligent road lighting, and improved its smart city function, thereby enhancing public safety and creating new urban services for residents, tourists and local enterprises. Using's ubiquitous, massively intelligent street lighting network, PHILPS lighting is laying out new networking technologies and features for it.

2. interactive public space

The scarcity of space to the underground city forced expansion, can simulate the natural light, improving lighting products comfort makes all kinds of seamless space between possible; at the same time, location information intelligent interconnection lighting system can guide the UAV delivery of goods; and the induction lighting wall displays the art of lighting, can promote the public interactive, creative.

PHILPS lighting PoE (power over Ethernet) intelligent lighting system power, Chinese first near zero energy demonstration building Chinese Research Institute of Building Science in the building has become a high safety, high interconnected, future oriented intelligent office building. Operational data show that with the assistance of PHILPS lighting, the lighting energy consumption of this model building is 75% lower than that of similar buildings.

3., a more personalized lifestyle

By 2030, lighting can be connected with all the doorbell, TV and music broadcasting devices at home, and will be set up in accordance with individual habits. Through personalized setting, lighting will become a good life assistant, not only can make you energetic, and can relax, but also make people feel more secure.

In November 2016, PHILPS lighting and millet teamed up to form a new joint venture for the millet intelligent home ecosystem design and development of intelligent Internet LED lighting products.

In September 2016, PHILPS lighting signed a cooperation agreement with HUAWEI technology, designed to protect the seamless docking between PHILPS Hue home smart lighting system and HUAWEI OceanConnect Internet of things (IoT) platform.

Under the agreement, HUAWEI became PHILPS's "Hue Hue of" (Friends friends) partners. At the same time, PHILPS lighting has also become a HUAWEI OceanConnect partners. Using HUAWEI's Internet of things platform, end users will receive comprehensive PHILPS Hue certification control and a full range of home intelligent lighting experience.