"After the wolf really came: domestic COB metamorphosis

The pen to write this article online, you are against the world is the truth. At the beginning, this article is not the title of the party, but the result of many investigations.

Here comes the wolf! What on earth is the wolf coming?

The wolf said before, we first talk about the domestic COB position. This actually comes from the COB product itself.

We know that COB came out because of the uniformity of light and uniformity and the simple assembly of the end lighting manufacturers, eliminating the previous SMD placement process, which means no reflow oven. However, with the gradual development of the market, the competition is more and more fierce, COB products appear polarization, a high-end light quality market, a low-end cost-effective market.

Low end small power market: cost-effective, SMD beat COB

So, what does it have to do with the homemade COB?

Of course, because the market has changed, so that the high-end market technical barriers to increase, the low-end market price war is more intense. As the silicon lighting Xia Xuesong said, the low-end market is price sensitive, while the standard device has obvious cost advantage, especially in the small power market (7W), discrete devices in the application of no worse than COB, so it is of high power 7070/5050emc products and 2835 SMD light engine to seize is normal thing.

In the past, a lot of domestic COB have taken the low-end market, and the application is mostly small watts, because the products of their own advantages, once brought great growth to the enterprise, but also caused a wave of investment heat.

Although COB brings investment heat, but also bring price war, but the degree of COB shuffle is relatively SMD, but very light, many companies survived, and had a good life. But major changes have taken place in the past two years, which is today's "wolf" - high-power EMC products and SMD light engine products.

In recent years, COB has become a hotly contested spot LED packaging companies, international companies in an attempt to more high-quality high efficiency COB products and domestic enterprises opened the gap, seize a large share of the market, have expanded COB product line, improve devotes to the high quality, high efficiency and high price of COB products, and customized service and the solution in the upstream manufacturers sales strategy to become.

With the advantages of COB in the field of commercial lighting becoming more and more obvious, the mainstream solutions for directional lighting also seem to be the mainstay of the future packaging. However, the fierce market competition has triggered a price war, COB market in 2014 after the round of price after the fight, started to become more rational price is close to the freezing point.

But with the sharp rise in the cost of raw materials, low-end COB small power application market once again triggered a price war, which makes a start planning to replace the low wattage COB EMC7070/5050 products are popular, which led to the sluggish growth in 2016 a lot of COB performance.

According to the static photoelectric LEDinside said that in 2016 2015, lightning optoelectronic high power EMC products sales of 5050 and 7070 respectively, about 10KK 50KK, and 2017 is expected to 100KK, behind the product sales volume several times the growth reflects the low wattage COB product sales decline.

To this end, LEDinsdie investigated a number of COB vendors, high-end manufacturers as the main market for international manufacturers, in 2016 revenues have different range of growth, including CITIZEN, CREE and Lumileds and so on. The majority of Chinese manufacturers based on medium and low end markets are weak and even show signs of decline.

High-end market: international giants occupy the hill, domestic cut difficult

COB low-end market at the product level was SMD defeated, and those in the high-end COB domestic brands are struggling. In recent years, for high-end COB market, the most familiar concept is "light quality".

The seemingly simple three words, but it is a high threshold technology, and has been dominated by international manufacturers, including CITIZEN, CREE, OSRAM, Nichia, Puri, semiconductor, Lang minners etc.. Although domestic manufacturers try their best to catch up, there is still a certain gap.

As the domestic enterprises can focus on COB silicon lighting, the general manager Xia Xuesong also said, COB in the high-end market has been the mainstream of international brands, domestic brands are accelerating in the development of silicon is one of them, but fortunately there have been all kinds of standard silicon rod customers fully recognized.

When the domestic COB manufacturers pursued, foreign factory constantly upgrade their products, most notably OSRAM semiconductor, OSRAM semiconductor COB products for light quality put forward 10 degrees binning, built a light quality high threshold, on the one hand to improve the quality of our products light, on the other hand and pull the gap between the rivals.

At the same time as international companies have complete COB product line, focus on product quality, reliability and light intensity of light, creating a high customer group, has also become a major supplier of IP protection, the main export lighting manufacturers choose.

While domestic manufacturers by virtue of price and huge domestic market strategy, good survival in the past few years, but because of low power SMD light engine power of 2835 EMC and the rise of the low wattage COB competitiveness of a sharp decline in the low-end market, leading to the current predicament of domestic COB. (the /LEDinside Skavy)

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