Ahead of the domestic tablet market into the era of LED

2009 is the industry that is the LED LCD TV development in the first year of Chinese, and is expected to LED LCD TV promotion in China market may be just 2 years time, in 2011 will achieve full penetration. Daily economic news reporter noted that, after the promotion of CRT TV in the Chinese market has experienced more than 20 years, while the LCD as the representative of the flat-panel TVs in the Chinese market to promote the spread of only a short period of 10 years.

The day before, Hisense suddenly launched LED LCD TV products with high performance K16 series, the series of products covered by the current sales of the domestic flat-panel TV market all mainstream specifications. It is understood that the terminal price of a 24 inch K16 LED LCD TV is only 1999 yuan, a 26 inch terminal price is only 2699 yuan, approaching the ordinary CCFL LCD TV prices, a 32 inch market price is only 3999 yuan, currently on the market quite a 32 inch CCFL LCD the TV market price at around $3500. This means that, since the LED LCD TV to enter the market, has been hampered by the popularity of this product, the price of the bottleneck to break the lead by Hisense, which will also greatly reduce the popularity of LED LCD TV market in china.

Currently, Samsung, SHARP, SONY and other brands of LED LCD TV, compared with the ordinary LCD TV market price difference of up to several thousand dollars, the highest price difference is more than 10 thousand yuan. Although, compared with ordinary LCD, LED LCD the appearance of more light, the color is more beautiful, energy saving is also significantly improved, but the face of such a large market price difference, so many consumers not stop, also greatly restrict the popularization of LED LCD TV market should be used in Chinese. Many industry insiders said that once the price difference between LED and ordinary LCD TVs to 20% or less, will be in the short term to promote the expansion of LED LCD TV in the tablet market.

China market institute director Professor Li Dejun also believes that in recent years, Hisense through the technology upgrade and innovation, formed in the manufacturing process, cost control, product differentiation advantages, and ultimately in the terminal market competition become experts in enterprise LED talent shows itself, LCD TV, the introduction of universal LED products in the short term will stimulate the market demand for early release, which will advance the domestic flat-panel market pull LED era. Hisense's move is conducive to domestic enterprises in the LED LCD TV on the competitive advantage of gathering and upgrading.

Hisense general manager Liu Hongxin said that technological progress every time will promote the products in the market price concessions, we continuous technological innovation and mass production, to create good conditions in order to reduce the market price, to allow more consumers to enjoy the "new products" high performance price ratio, which is the enterprise Hisense should bear the social responsibility.

Reporters noted that with the popularity of products after appearing on the market is different, the popularity of the launch of Hisense LED LCD TV, although in the product price downturn greatly, but the product quality, function, technology, process and other details did not shrink". On the contrary, the Hisense K16 series of products in addition to the use of LED backlight technology, with Hisense's new "Lanqing" network platform, integration of multi task operating system Widget, Blu ray, etc. video cube unique function, to achieve the "quality and price".

In this regard, Hisense electric appliances, said the first round of Hisense LED LCD TV price tide, mainly due to the company in the LED LCD TV technology maturity and perfection. Currently, Hisense has only been applied in the field of LED backlight and has made more than 100 patents, while Hisense is still the lead drafting unit of LED international standard backlight.

By means of independent technological innovation, Hisense has realized the cost reduction, and the ultimate cost control advantage directly affects the terminal market. The future, with the rapid increase of Hisense LED LCD TV market size, it will reverse effect on Hisense scale advantages in upstream raw materials and manufacturing process improvement, finally construct the "two-way driving force + scale".