An example about the current situation of Spanish LED industry: no one to give away

China overseas news network, according to reports in Spain, Europe and Asia, the western Chinese import and export trade wholesale relative to the Spanish local brands and other national brands, the biggest competitive advantage is the price advantage. But another big problem - poor product quality, but also from time to time led to poor reputation of local Chinese products.

Four or five years ago, the rise of the LED industry and became a huge industry at the time, many Chinese businesses began to do LED. At the time of the Spanish market, because LED is a new industry, and there is no strict rules on all aspects of lighting quality, standard and so on to the lumen, some of the illegal Chinese "opportunity", to ensure the quality is relatively harsh enough.

The past two years, Spain LED industry becomes more and more standardized, the market has become saturated, so the Chinese LED industry began to slump, LED lamp prices began to decline, the Chinese warehouse also began a fierce "price war" to attract customers.

Li (a pseudonym) in a warehouse in the warehouse before the sale of a Chinese warehouse LED, he has been working in the warehouse for more than two years, he said he was through the entire LED industry's heyday to depression. A year ago, many Chinese people have started to do business in LED, business is not good to do, the Chinese warehouse is very competitive, commodity prices will have to fall again. So Xiao Li's boss decided he had to enter a very low price sales of light bulbs. All the goods are the same, a point of the price of goods, this time the boss of the imported light of each of these 1.2 m as long as 3 - 4 euros, the price is really cheap, but also posted a promotional advertising. But when goods are open to poor quality, basically every box lamp only two can be used, the rest is rickety. Although there are customers in Spain see promotions households admiring, but basically just bought one or two days back, even the boss lost a number of old customers. Finally, Li's boss just want to be as soon as possible these low quality promotional tube out, they began to buy one to send one, regardless of what to buy, send the lamp. Li said that a group of poor quality to the lamp you are not to".

Xiao Li said that some time ago in their warehouse and not for the first time, the occurrence of a warehouse warehouse from their close to a number of very cheap LED bulb, sales volume is also very good, but the quality is also very good. So their boss also entered a batch of bulb, while 5W, 7W, 9W and 12W bulb quality are very good, sell well, but almost all of the 3W ball bubble two or three days off, all the quality problems, so the emergency will all wholesale out 3W bulb all recovered. While the other balls are made of money, all of them are lost in the recycled 3W bubble.

In the warehouse LED Chinese boss, due to market saturation, the product prices fell dramatically, not only has the production price is down again and again, leading to LED quality is getting worse now, "you are not going to".

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