Analysis of representative manufacturers in China automotive lighting market

[LED] with the popularity of LED in the field of general lighting, market competition has entered the white hot. Profits are compressed, the homogenization of serious, innovation in the limited space to let manufacturers complain incessantly. In recent years, manufacturers have turned to the niche market, and automotive lighting as the threshold is high, and the profit is relatively stable blue ocean, more and more manufacturers started to become the focus of development.

Despite the cost, technology and market demand considerations, the current domestic market penetration of LED lights is not high. But most manufacturers have begun to develop the production of LED automotive lighting products, and gradually increase the proportion of LED products, the trend of turning the lights visible LED has been clear.

From the global auto market, the majority of foreign or joint venture OEMs have relatively stable supplier in the headlights matching system, such as the Japanese car supplier Koito and Stanley, a European Hella and OSRAM. So in the field of high-end passenger cars are basically monopolized by these foreign and joint ventures. China's car market is relatively fragmented, the market concentration is low. Foreign background lamp enterprises relying on the technological advantages and quality system supporting relations firmly occupy a certain market share; and by the technical strength and customer resource constraints, local enterprises tend to be more light in the low-end market for passenger cars and installed in the field, but some domestic car lamp enterprises are also actively adopt a low price strategy for customers and project.

LEDinside the selection of China's auto market in the representative of the key manufacturers, detailed interpretation of their business models in the field of light and development strategies.

The leading joint venture companies - Shanghai Koito

Shanghai Koito is a Sino Japanese joint venture, its shareholders for Japan Koito Japan's largest auto lighting company, is also a member of the Toyota Auto Body Co vertical series of products mainly supply carmakers such as TOYOTA, is the largest annual output value of the headlight assembly suppliers. In 1989, Koito manufacturing joint TOYOTA Tsusho Corporation, and Shanghai Huayu automotive systems Limited by Share Ltd jointly set up Shanghai Koito vehicle lamp Co Ltd. Total investment of 20 billion 200 million yen, registered capital of 7 billion 400 million yen.

Shanghai Koito lamp Chinese leading position in the market, the current annual capacity of about 3 million units, the total sales of more than 39 million 830 thousand lamps. Company in Jilin, Chongqing, Yantai, Changzhou and other regions with a production base, a total of more than and 500 varieties of products, mainly for headlights, taillights, lights, lights, brake lights, as well as a variety of bulbs, etc.. The main OEM customers including Shanghai GM (Regal, Hyatt, GL8, sail), Shanghai Volkswagen (POLO, GOLF, Passat, Santana), SAIC, Tianjin FAW TOYOTA, FAW Volkswagen, Dongfeng Nissan, Dongfeng passenger car, Changan Ford, Changan SUZUKI, Anhui Chery, Beijing jeep, Sichuan TOYOTA, Jiangsu Yueda, Dongfeng Citroen, Nanjing Yi Weike, Changan PSA. In addition, there are more than 40 kinds of products exported to Europe and the United States and Japan and other international markets.

Seize the opportunity in the Chinese market, sustainable development in the localization strategy

At the beginning of the establishment, Shanghai Koito products are the main sales pipeline for TOYOTA Tsusho Corp., also through Japan Koito import and export company, and sold to domestic and foreign markets. At the end of 1990, with Koito overseas branches complete, Shanghai Koito Chinese main export market gradually, reducing the number of. Due to grasp the timing of investment, product quality has the advantage, but also a major step in the factory than the German car supply Hella plant in China, so the company is growing rapidly. The Hella has not yet been deep China market, namely grab orders to become a major supplier of German Fuchs investment Shanghai volkswagen.

In addition, Shanghai Koito in sustainable development and technology leading strategy, Japan Koito technology combined with China local production and human resources and industrial environment, achieve economies of scale. At present, we have realized the localization of components, moulds and R & D designs. The company since 1997 to set up a R&D department, has been an independent technology research and development system. From the beginning of 1999, Shanghai Koito bear the "fifteen" major project of national science and technology program, President of the national semiconductor lighting association. Currently supporting 30 new models of lamps and lanterns. As of the end of 2012, the company a total of 489 patents were authorized, including invention patents of 49. LED headlamp and light guide technology research and development has also made a breakthrough, and is planning to carry out research in the field of night vision. In recent years, with the improvement of the technological capability, Shanghai Koito also began to enter the senior car lighting market, and in 2011 with Audi Q5 (X88) project started the first battle.

Chinese local leader - Xingyu shares

Xingyu shares formerly known as Changzhou Xingyu Lighting Co. Ltd., founded in 2000, renamed Xingyu shares listed in 2007. Xingyu is currently the largest domestic automobile enterprises, with an annual output of 25 million light production capacity, market share also increased year by year, the Chinese market accounted for approximately 15%. Customer coverage of Germany, Japan, the United States Department of law and independent brands, including FAW Group, Shanghai Volkswagen, Shanghai GM, Chery, Dongfeng Nissan, Guangzhou Guangzhou passenger car, Dongfeng Automobile, etc.. The company also has a standard test center in line with the requirements of the ECE regulations, can carry out various types of lamp and retro reflector type test and light distribution test. At present, the company has more than 200 kinds of patents, including invention patents of 13.

2014 the company's total revenue of 2 billion 20 million yuan, real estate sales lights