And buy double ruo! OSRAM acquired Beaconsmind stake

OSRAM acquired part of Switzerland Beaconsmind shares of the company's shares through its venture capital division Fluxunit strategic. Beaconsmind is a newly established enterprise, mainly to provide intelligent software to retailers. Fluxunit is committed to supporting and nurturing OSRAM inside and outside the company start-up activities.

OSRAM and the Swiss Corporation launched a successful cooperation. From two years ago, OSRAM lighting indoor positioning solutions is Einstone by Beaconsmind to provide customized software, and use Beacon technology as the indoor positioning lighting system connection. Einstone Beacon technology based on field service is a kind of intelligent transmitter can be integrated into the lighting equipment to.

OSRAM Fluxunit general manager Ulrich Eisele said: "Beaconsmind and OSRAM is very fit, we will work together, actively shaping the store business in the future of online retail."

Beaconsmind CEO Max Weiland said: "users are very welcome by the intelligent mobile phone sales, which greatly increased the customer's purchase intention. We're thrilled to be good through this partnership with OSRAM to expand our investment."

OSRAM global Einstone business director Christoph Peitz added: "our cooperation has proved that intelligent retail solutions can achieve two digit growth in store sales."

Innovative solutions is the foundation for analysis of customer tailored sales, detailed, and connected retail stores, brands of fashion and shopping center sales channels. There is a special mobile phone application, customers can keep abreast of the Interested Transaction and customer feedback project. Online, offline and mobile data will be integrated with retailers to provide intelligence. The information in hand, retailers can optimize product mix, improve the communication with customers, and ultimately improve the customer's shopping experience.

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