Auroral revenue in the first half of 740 million, accounting for over 70% of LED business

The third Aurora recently updated prospectus. The third Aurora intends to open to the public offering of 70 million shares (the specific number of issued to Chinese approved by the SFC issued volume), the total issued share capital of 280 million shares.

Revenue achieved 740 million in the first half, accounting for over LED business accounted for more than 70%

LEDinside edit query found that the latest prospectus published financial data for the year ended 2016, June. 2013, 2014, 2015, three male Aurora, 1-6 month 2016 revenues were 1 billion 588 million yuan, 1 billion 899 million yuan, 1 billion 847 million yuan, 741 million yuan, respectively, net profit attributable to owners of the parent company was 126 million yuan, 171 million yuan, 181 million yuan, 65 million 851 thousand and 200 yuan.

The consolidated income statement

Auroral main products include LED lighting products, traditional lighting products and lighting control products and other three categories of products. The proportion of LED lighting products increased year by year, as of June 2016, the three hung Aurora LED lighting products reached revenues accounted for 72.82%, while in 2013 this proportion was only 16.79%.

The main business income according to the type of product composition

The latest prospectus shows that the funds raised by the company in 2015 fourth extraordinary general meeting to determine the actual funds raised, net of issuance costs for all related to the company's main business projects, including the LED green lighting expansion construction projects, only LED lighting production base construction projects, expansion of the R & D center upgrade project, perfect marketing network entity sink expansion projects, construction projects, O2O business platform for cross-border electricity supplier overseas market expansion project.

The investment projects to raise funds

Channel sink, accelerate the expansion of the three or four line sales channels

Auroral product sales mainly for the domestic market, in the domestic market to implement distribution oriented sales model. The company set up marketing and sales department, responsible for market operation and sales management. The company in accordance with the geographical scope of the country is divided into seven in Southern China, central China, North China, East China, northeast, southwest and northwest area, and set up a number of offices, the office staff has rich experience in lighting industry, assist distributors to develop in the local market, and provide professional technical support services.

The main business income according to the sales mode of

The company has established a nationwide coverage of the first and second tier cities dealers network marketing channels, relatively speaking, in the three or four tier cities, overseas markets and e-commerce channels are relatively weak. To this end, the company combined with the characteristics of its own marketing network channels, as well as domestic and international lighting market, especially the characteristics of the LED lighting market, the development of a marketing network channel expansion plan.

The future, the company intends to implement entity marketing network expansion project sinking "equity investment projects, accelerate the sinking in the three or four line of the city and expand sales channels, establish entity marketing network channels more perfect; investment projects through the construction project, the implementation of O2O business platform offering, the rapid establishment of e-commerce sales platform, to achieve online and the channel line extended through the" go hand in hand; cross-border business overseas market development project "implementation of equity investment projects, development and construction of channels to accelerate the company overseas lighting market, and gradually expand the company's brand in the overseas market influence, the company sales of lighting products to expand to more areas in the world.

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