Automotive electronics will grow to 20 billion this year to set up a new team ASUS high-profile entry

January 4th Taiwan media news, ASUS in the domestic computer motherboard, graphics card, notebook computer, CD-ROM has been the industry in the first place, continuous product diversification, the new team has decided to establish for the first time in 2005, following the foot after Hon Hai field of automotive electronics, the future will combine group information, communications, consumer electronics and IC design ability and resources, efforts to develop new products, ASUS said, will initially with the domestic and foreign automobile design manufacturers cooperation in the development of automotive IC and related systems.

The industry pointed out that the development of electronic technology to automobile engine electronic control system, electronic control, chassis, electric vehicle body electronic control technology, intelligent vehicle, intelligent transportation (ITS) technology, vehicle control technology, which has a close relationship with the IC design, ASUS also decided to cut into the field of automotive electronics designed by IC. According to expert estimates, the next 5 years, the cost of a car electronic device will account for more than 25% of the total cost of the vehicle, it is a new business opportunities for China's information industry practitioners. According to statistics, in 2004 the global automotive electronics market size of about $15 billion, is expected to grow to $20 billion in 2005.

ASUS 2004 revenue of about 250 billion yuan, profit of about $16 billion. Outlook 2005, estimated annual revenue of ASUS should be able to grow into 5, up to 400 billion yuan, profit is expected to reach $20 billion.