Behind the Olympic "scenery", small and medium-sized screen enterprises in China are facing the fate of elimination.

China made LED display again in international sporting events. Public information shows that around the venue of the opening ceremony of the Rio Olympic Games and around the Malaya stadium, known as the National Stadium of Brazil, four sets of 100 sets of outdoor fixd panels with a single screen area of up to 400 square meters have been installed. In fact, the four sets of screens are used in the 2014 Brazil World Cup. In the 2014 annual report, the joint construction of Optoelectronics shows that the LED display is successfully installed at the Brazil open and closing ceremony of the world cup opening ceremony. Behind the Olympic scenery is the integration of the two years of LED screen enterprises and the increasing cross-border tide. More and more listed companies extend their business to advertising media, sports culture and other fields. Some small and medium-sized enterprises are struggling to linger on the line of life and death. For example, the proportion of LED application products has declined in recent years. From 2013 to 2015, the proportion of sales of LED application products accounted for 96.99%, 64.60% and 51.30% respectively. From another point of view, the sales of LED products have been growing. From 2013 to 2015, revenues from LED applications were 580 million yuan, 627 million yuan and 781 million yuan respectively. In the early days of landing A shares, the construction of Optoelectronics obviously wanted to do something in the field of LED screen. In the prospectus, the joint construction photoelectric target is striving to obtain the world's top three status of LED full color display application industry in the next three years, and take the leading position in the market segments of LED lighting applications. A fact that can not be ignored is that the extension of mergers and acquisitions brings obvious benefits to the joint construction of optoelectronics. At the end of April 2014, the construction of optical media completed the acquisition of time sharing media, and the main business was transformed into "manufacturing + advertising media". Under the influence of consolidated statements, the annual revenue of joint optical and electrical products was 970 million yuan, an increase of 65.53% over the previous year, which is the fastest growth rate of the revenue growth of the joint construction photoelectric from 2009 to 2015. "At present, the profit of the single screen is very thin. Many screen companies pack some good advertising places on the good golden section, and make their own screens to achieve advertising revenue, which is also a channel to increase economic returns." Guo Xiu, Secretary General of Guangdong lighting and electrical appliances association, said in an interview with reporters. In 2015, the annual report shows that the outdoor advertising and media business has achieved a revenue of 438 million yuan, accounting for 28.77%. In addition, the new public relations service business in 2015 has contributed 299 million yuan in revenue, accounting for 19.65%. "Simply screen is difficult to survive" in the LED screen enterprises, the transformation has long been the norm. Reporters based on the Oriental Wealth CHOICE client combing found that A shares of about 15 enterprises to produce LED screens, in addition to joint optoelectronics, Lehman shares in the sports industry chain extension, through the acquisition of education in Longwen, the formation of "LED+ education" double main industry, some of the screen companies in the acquisition of cultural media related. Enterprise. The listed companies still have scale effect. They can acquire new profit points by investing in M & A and extending the industrial chain. One of the characteristics of LED industry is that the number of small and medium enterprises is too large and the concentration of industries is not enough. In recent years, mergers and acquisitions, integration and bankruptcy have become increasingly frequent in the industry. "Now there are too many enterprises to screen, and the competition is too fierce. For enterprises, it is difficult to survive simply by making screens," Guo Xiu said. This is because if the enterprise simply assembles the screen, all materials must be purchased, and the pricing power of the material is lost. There is no competitive advantage at all. Guo Xiu revealed that the entire LED display industry chain has about 1300 enterprises, and there are less than 500 enterprises that actually assemble and produce LED screens. These enterprises are of different sizes, and only about 10% of the real scale enterprises. "There will be room for integration and consolidation in the future, and no more than 100 enterprises will be retained after 3 to 5 years. "