Big plate alliance to end the era of CRT

"And the popularity of flat-panel alliance" was formally established according to the analysis of the authoritative survey of the GFK forecast, 2005, plasma and LCD TV market size were 450 thousand units and 1 million 200 thousand units, and by 2006 the market capacity will be increased to 950 thousand units and 3 million 200 thousand units. The emergence of flat-panel TVs, unlimited prospects for manufacturers and businesses are unable to bear, from the golden nine silver ten also some time in August, the company's price promotions have been one after another, one wave after another. And fired a 37 Inch LCD below the million mark in August 18th, large and medium-sized electrical appliances in Beijing fired troops, large flat plate to start the "big flat season" the popularity of sports, the large and medium-sized electrical appliances TV business minister Zhang Hui announced, "since August 20th, 9 brands on display in Dazhong stores 42 inch plasma TV will achieve yuan not limited sales of 3 brands of 37 Inch LCD TV will be below the million mark. This is a solemn commitment made a month ago." A month ago, Zhang Hui in a small press conference revealed that the tablet Market for the popularity of flat-panel TV to promote and seize the future, large and medium-sized electrical appliances in the upcoming tv promotion, will be of no profit to promote the sales of flat-panel TVs, "this is the two revolution in large and medium-sized TV"." It is reported that this does not open Limited sales of 42 inch plasma TV will include Hisense, Konka, SKYWORTH, Changhong, Xoceco, Haier and many other brands, there are two joint venture brands. This is a 42 inch plasma TV for the first time to a large scale down to $10000 unlimited supply.

1999, Dazhong Electric has taken a substantial price reduction that a shipment price war, which turned in the Beijing TV market weakness, the moment occupied more than 60% market share in Beijing TV market, which established the leading position in the Beijing area of home appliances. This year, the large and medium electric appliances and look forward to the promotion of flat-panel peak, not only will the large and medium appliances color TV market share increased from 60% to the current 70%, but also hope to form a buy flat, to large brand effect. Therefore, the big will be set off this year, medium and large flat season as its color TV category, the two revolution". And produce in the price list, covering all sales in large and medium-sized series LCD TV and plasma TV, which includes SHARP, Matsushita and Toshiba and other well-known venture brands, including SKYWORTH, Changhong, Hisense and other well-known domestic brands. Among them, 7 domestic brands of 42 inch plasma to achieve yuan down; as the plasma industry benchmark models, the 42 inch plasma almost occupies more than 93% of product sales, so the industry has always been full of plasma, the 42 inch plasma changes as the plasma change in the market benchmark, "42 inch plasma prices step by step translocation, mean Phi family aristocratic coat plasma is being transformed to civilians". Besides, liquid crystal family with the benchmark effect of the 37 Inch LCD TV also crossed the million mark. In 18, the "big flat popularity alliance" founding ceremony, Zhang Hui also made the average price of LCD TV 40% rhetoric. Liquid crystal in the Zhang Hui offer price situation map, 37 Inch LCD TV joint venture brand general price 5000 yuan, domestic brands generally price 3000 yuan, the joint venture brand LCD is close to 20 thousand yuan mark, domestic brands across the million mark. Industry had expected, the domestic 42 inch plasma TV until eleven or so to decline to 10000 yuan, the domestic 37 Inch LCD when sliding to 10000 yuan is in sight. Large and medium appliances price moves, no doubt the experts predict at least one month ahead of time, that is, the price of the tablet market may be due to the large scale of the unilateral action of electricity and imminent. And do "C terminator"

To promote the rapid spread of the plate, but also with the large and medium-sized electrical appliances manufacturers established "big flat tablet universal alliance", more influential, is the large and medium-sized electrical appliances made public "end CRT traditional TV" rhetoric. "This is the first home appliance stores and tablet manufacturers set up to meet the offensive and defensive alliance era, plate." Zhang Hui, director of the large and medium sized TV industry, said. Large and medium-sized electrical appliances that flat-panel TV is the inevitable development direction of the TV industry, will enter the tablet in the next 35 years, with the maturity of IPTV, flat-panel TVs will be combined with the traditional TV, digital communication and IT of the three. Want to occupy a space for one person in the flat dominated era, we must start from now Pinqiang market share, it is necessary to cultivate their own brand of tablet. Not only manufacturers should pay attention to the cultivation of flat-panel brand, the channel should have the awareness of brand building. For large and medium-sized, promotion is flat 3C fusion theory into the symbol of a specific product, "large and medium-sized electrical appliances will have" break through the digital implementation of 3C, "as a development strategy, so this year, 3C in promoting the integration process, and No. We should promote the flat zero profit or even negative profits."

Of course, the big put forward 'end of the C version of the future navigation' is not completely abandon the traditional CRT color TV, does not mean that after the sale of traditional color TV does not sell." Zhang Hui explained, "we believe that the traditional TV for a long time will also work with flat-panel TV compatible symbiosis, however, dominated by the traditional TV era is over, it has become known to all the facts in our industry, but consumers do not always know, so we put forward the" end C version. One of the purposes of navigation future "slogan, is to tell consumers, tablet