Blue thinking technology to develop the mobile phone brand market is no longer exclusive to eat apple

With the sharp decline in Apple's performance this year, has been called the outside world to eat apple grew up invisible giant blue thinking Polytron Technologies Inc (hereinafter referred to as blue thinking technology) also realized the pains.

July 27th, Apple announced the third quarter of fiscal year 2016 reported that Apple's current net profit of $7 billion 800 million, down by 27%. Apple sold a total of 40 million 399 thousand iPhone during the period, compared with the same period last year, a decline of 45 million 734 thousand in the 15%.

Prior to this, blue technology announced the first half of 2016 performance forecast. The report, blue technology said net profit attributable to shareholders of listed companies over the same period last year fell 40%-65%. In 2015 the beginning of the listing, with the "Apple Samsung supplier", "Sapphire" blue Synopsys multi concept, which is located in Hunan, Liuyang touch screen glass panel processing enterprises have ushered in the 9 trading board, the market value of more than 70 billion yuan, the top gem market wang". Blue Synopsys female boss Qunfei week has become the richest woman in China "".

But listed a year later, because of including Apple's global mobile phone sales decline since the first quarter of this year, the blue Synopsys performance is weakness. Removal of government subsidies in the first quarter of 246 million yuan, blue technology deduction net profit loss of nearly $74 million 270 thousand, down by 129.13%.

Or so, has been criticized by Apple's reliance on Apple's blue technology began to enter other brand market. In the 2015 annual report, when it comes to customer groups, blue thinking technology mentioned Samsung, Amazon, Microsoft, HUAWEI, Lenovo, millet, Vivo and other domestic and foreign brands, but did not mention apple.

Actively explore the market at the same time, blue Synopsys with another industry giant, with apple and Samsung touch screen glass panel processors Bourne Optical Company Limited (hereinafter referred to as "Bourne optics") is also quite fierce competition between.

For the brokerage said blue thinking technology as Apple's largest cover glass manufacturers, said Bourne optical has said that he is the largest supplier of apple in this field.

Gradually dilute the concept of apple

In the first quarter of this year attributable to shareholders of listed companies net profit fell by 59.32%, blue technology has not been able to get rid of the plight of decline in performance. According to the results of the notice, in the first half of this year, net profit attributable to shareholders of Listed Companies in the technology of about 239 million 700 thousand yuan -4.109 billion yuan, compared to the first half of last year's $684 million 900 thousand, down 40%-65%.

For the decline in performance, blue Synopsys explained that due to the global economic downturn, the market of consumer electronics products especially smart mobile phone and tablet computer market has become increasingly saturated, intense competition in the industry, sales of high-end products have a certain impact, leading to a temporary decline in demand for the company products.

Head Apple supplier and many other aura of blue thinking technology, since March 18, 2015 in the two market after being sought after, the share price has soared to $151, the GEM market capitalization". Blue thinking technology boss Zhou Qunfei also soared to 50 billion yuan worth of this, became the richest woman in China in 2015 Hurun Report list. But in March 30th this year, calculated according to the Zhou Qunfei couple 89.17% stake, Zhou Qun flying home has dropped to 47 billion 330 million yuan.

Main business for the protection of electronic products and the production of flat panel cover blue thinking technology, the biggest customer is the mobile predators apple. According to the blue Synopsys prospectus, 2011, 2012, 2013 and the first half of 2014, LAN Si technology on Apple's sales accounted for the proportion of main business, respectively 54.02%, 56.03%, 40.12% and 44.17%, far higher than the company's second largest customers samsung.

Technology in the first half of this year a substantial decline in performance is expected to correspond to blue, in July 27th Apple announced the 2016 fiscal year third quarter report (April to June), the current Apple's net profit was $7 billion 800 million, compared with the same period last year fell 27% to $10 billion 700 million. Apple sold a total of 40 million 399 thousand iPhone during the period, compared with the same period last year, a decline of 45 million 734 thousand in the 15%. The second quarter of 2016 (January to March), it is Apple's first decline in revenue since 2003, net profit fell by 22%.

Blue thinking technology in the first half of the decline in performance is actually shrinking apple orders. In the first half of this year, Apple's sales growth has been sluggish, including iPhone6s and iPhoneSE market performance is also lower than expected. Sun Yanbiao, President of the first mobile phone industry research institute.

With the decline in Apple sales, coupled with the rise of the entire domestic mobile phone brand, blue thinking technology or is gradually fade apple brand. With the frequent mention of the prospectus at Apple, in the 2015 annual report, said customer groups blue Synopsys said: "the plough in the window door glass company in the field for many years, has won a number of high-quality, stable customer resources, including Samsung, Microsoft, Amazon, HUAWEI, Lenovo, millet, and other domestic and foreign Vivo famous brand. "

The above list, apple disappeared, but also the emergence of Lenovo and Vivo two previous Prospectus has not appeared in the brand. Earlier, according to media reports, in the blue thinking technology investor communication minutes, the management said it would vigorously develop HUAWEI, millet, Lenovo, Vivo, Oppo and other domestic brands market.

If Apple's' eat full ', blue sky technology will not consider the domestic market. But now Apple's sales decline, will naturally impact on the company's main business. Sun Yanbiao said, blue technology should start from the fourth quarter of last year to develop the domestic mobile phone brand, is currently in the expansion period, in a sense it takes some time. "

For Apple