Break the Japanese technology monopoly China flat-panel TV extension of new road

The rhythm of the market slow tempo, but DLP price exceeds the LCD and plasma TV "if the domestic color TV enterprises seize the micro display television (DLP) opportunities, we really will once again fall into a passive." Liu Chunyuan, vice president of China Electrical and Mechanical Industry Association, said excitedly. In his view, DLP display technology is a good opportunity for China's color TV enterprises to grasp their own destiny. Since the advent of flat-panel TV, LCD (LCD) and plasma (PDP) two kinds of display technology has become the mainstream trend, domestic manufacturers have also introduced the corresponding products. Embarrassing is that, when SHARP and Panasonic for LCD and plasma display technology merits flushed, Chinese TV companies seem very helpless, do not grasp the key technology of high definition display has no right to speak, they can only look at Japanese companies dispute. More people worry that because if you do not grasp the core technology, focus on the development of LCD and plasma TV, it means that the China tablet market will likely be Japan dominated upstream enterprises. However, perhaps the focus of the above two technologies, domestic manufacturers generally ignore a similarly powerful display technology - the rise of micro display television (DLP). Although DLP's core technology in the hands of the United States TI (TI), but it also brings new opportunities for China's color TV enterprises. "Do not put all your egg in one basket. China's color TV enterprises should take action as soon as possible to break the pattern of the Japanese technology TV monopoly tablet market." Liu Chunyuan said. Do not lose DLP LCD and plasma according to a survey of international market research firm iSuppli, the global large screen (50 inches and above) TV market capacity of 16 million 200 thousand units from 2004 up to 7 million 400 thousand units in 2007; and in China, this market will be 1 million 800 thousand in 2004 up to 1 million 500 thousand units in 2005. ISuppli data also shows that China's large screen TV market has become the world's second largest market after the United states. Therefore, the Chinese market for flat panel display technology, the global significance of the vane. America TI global business development manager Liu Qisi told the Time "IT": "I hope China DLP big screen TV to occupy 16% of the market share, more than the plasma TV, and the United States reached the same level." According to the U.S. market research firm NPD data show that in 2004, DLP micro display TV has accounted for more than 16% of the u.s.. It is predicted that, with the official opening of the digital TV program, in 2006 the global sales of DLP TV is expected to reach 3 million 300 thousand units. As the only master the core technology of DLP TI's spokesperson, Liu Qisi's view of utilitarian, but the reaction from the market point of view, the vitality of the DLP has been vividly reflected. According to vice president, Chinese flat panel display technology and Technology Association of Shenzhen branch president Wang Changli senior engineer, global large screen TV market main active technology including DLP, plasma and LCD 3, the plasma technology, the first to enter the market, but in the field of ultra large screen, high cost, high energy consumption and relatively low as the further development of market definition and constraints; large screen LCD technology in the development process, still needs to overcome many technical difficulties and cost. At this stage, DLP technology has shown its unique advantages in the large screen market." Wang Changli said. According to statistics, DLP micro display technology is a kind of advanced through the micro mirror image display technology, the application of this technology in TV products to be 120 inches or more dimensions, the difficulty is far less than the plasma TV and LCD tv. At the same time, DLP micro display TV has obvious advantages in terms of clarity. Therefore, in the LCD and plasma display technology in the competition, DLP is not a sign of weakness. The earliest said about DLP is South Korea's Samsung Corp. August 2004, Samsung to enter the LCD rear projection less than 3 months after the announcement of a full stop, turned to DLP. Samsung's move caused a great sensation in the global industry. For a time, the global color TV companies to join the prospect of making DLP optimistic. Until recently, in addition to SONY, SANYO and other Japanese companies to LCD camp, Samsung, TCL, LG and other international and domestic enterprises, Changhong, SKYWORTH and Konka are very optimistic about DLP, and the corresponding product. At the same time, other data show that in 2004 the United States market, DLP has occupied the rear projection market 1/3, sales to the plasma and LCD tv. Over the same period, the Japanese market research agency also released a report that the fourth quarter of last year, DLP global market share reached 47%, an increase of 14%. Price competitive advantage insiders believe that 2005 is the first year of DLP main Chinese market, despite the recent diving sound is numerous, but the real price competition is not open. In the meantime, DLP did not appear in the expected surprise. According to statistics, zaino company 2004, micro display television (including DLP) sales accounted for 4.6% of the domestic market projection (up 186%), but the overall size is only 45 thousand. And the same period of the plasma TV (189 thousand units), LCD TV (218 thousand) compared to the DLP market is still enlightening. This, domestic industry showed no pessimism, they generally believe that the future China high-end TV camp by LCD, plasma and DLP 3 system, from a technical perspective, the 3 have different advantages, but the key factor in their success in market is the product sale price. TCL believes that since DLP entered China