Brief analysis of the international situation of export situation of LED lamps in the future

Display Shunde inspection and Quarantine Bureau of the latest statistics, in 2010 by the inspection of lamps exports amounted to $302 million 681 thousand, an increase of 34.16%, a record high. The Bureau relevant responsible person said, although the export lamps in Shunde area has increased greatly, but still at the end of the international industrial chain division of labor, more vulnerable to rising labor costs, raw material prices, the appreciation of the renminbi and the technical barriers to trade and other multiple effects, therefore the export situation in 2011 is still not optimistic. "Made in Shunde" was gradually accepted international according to the introduction, Shunde lamps exports in general trade, exporting countries all over the world, also has the obvious regional characteristics, in Europe and Japan, the Middle East, Southeast Asia. The top ten countries in the amount of exports, the United States, Europe and the United States and other developed countries accounted for a total of $141 million 199 thousand, exports of $7, accounting for 46.6%. of total exports, which means that Shunde made or accepted by the developed countries. The rest of the three countries are the United Arab Emirates, Philippines and Argentina, representing the Middle East, Southeast Asia and South America and other emerging markets. The export value of the top ten countries, exports accounted for 57.4%. of the total analysis industry, 2010 exports increased significantly, primarily because of the overall economic environment in 2010 and improved, before the pent up demand has been released, the United States launched the government plus quantitative easing, which in Europe and the United States the order has increased greatly; secondly, lamps export enterprises to actively develop new markets, the former Soviet Union and Eastern Europe, Southeast Asia, South Africa etc.. Because of China's advantages in manufacturing costs, making Chinese products in the region has a strong competitive edge. The original Soviet and eastern regions, the South American market for China's exports of lamps and lanterns are more and more high degree of recognition. At the same time, the power of administrative assistance has also played a huge role. Export enterprises are mostly small and medium sized enterprises Shunde lamps exports mainly of lamp, bracket, ceiling lamps, wall lamp, chandelier, table lamp, floor lamp, lamp, lamp, outdoor lamp, the product has the advantages of simple structure, technical content is not high. The industry with low barriers to entry at the end of the international industrial chain division of labor, professional personnel in Shunde inspection and Quarantine Bureau said, this is the Shunde lamps competition in the international market "fatal". According to the introduction, Shunde lamps export enterprises are mostly small and medium sized enterprises, the annual export value of $3 million the following accounts for 70% of the total number of enterprises. Most of their products are exported to the low-end market, such as the Middle East, Southeast Asia, South America, Africa, etc.. Most of these products do not have product certification, coupled with foreign customers often keep the prices down, forcing companies to reduce costs and reduce the quality of raw materials, components and reduce processes. In addition, quite a number of foreign customers do not understand the product standard requirements, but require companies to produce the specified model. Therefore, these products are prone to security risks. In recent years, due to the multiple effects of manpower and material costs and other aspects of the exchange rate, the business is more difficult in the fierce market competition, most did not establish an effective quality control system. Although some enterprises have quality system documents or certification, but for reasons of cost control, and did not really in accordance with the requirements of the quality system to organize production. Test equipment is not uniform, the production site is chaotic, the partition is not clear, the inspection position is not in accordance with the provisions of the inspection, the key positions of personnel training and assessment problems exist. In addition, due to the lack of the establishment of their own industry associations, can not coordinate the healthy competition between the various enterprises, there are still low levels of competition. Recommended the establishment of lamps and light source products industry association affected by rising labor costs, raw material prices, the appreciation of the renminbi and the technical barriers to trade and other factors, some enterprises in order to get rid of the predicament and actively, and the transformation and upgrading of products. Some reduce low-end exports, and actively develop high-end market. Due to the export of low-end products are often meager profits or even a loss, so more and more enterprises begin to develop export lamps in the high-end market. Because of China's advantage in the manufacturing industry, there is no international countries and regions can be replaced. Part of the enterprises to actively obtain product certification in Europe and the United States and Japan, while improving the production environment and labor conditions, breaking the technical barriers to trade in developed countries. The products are exported to Europe and other high-end market; some increase research and development of new products, more design and manufacture their own patented products, according to customer production model is avoided, and only modest processing fee. At the same time to the development of energy-saving lamps, energy saving lamps industry product development trend of the world more and more enterprises begin to develop the production of LED lamp, solar lamp and electrodeless lamp with the lamp; and some export enterprises are no longer satisfied with the products, to raise the added value of products, to the development of product design, manufacturing facilities, manufacturing etc. range of services from a single product. Shunde inspection and Quarantine Bureau responsible person, Shunde lamps exports in 2011 the situation is still not optimistic, the responsible person suggested that enterprises should pay more attention to management and product upgrading and transformation. On the one hand, to the management to benefit, through internal tapping potential, cost control, increase investment in automation equipment to reduce costs. On the other hand, increase the intensity of product upgrades and transformation, the development of energy-efficient products and high-end products. At the same time, should also be set up as soon as possible lighting and lighting products industry associations, Baotuan development. Like the Shunde lamp plate and bracket industry, the industrial chain integrity