Britain defines NVC as a model of "one belt and one road" development

"NVC should seize the huge business opportunities created by the" one belt and one way "strategy to create and bring to NVC, help NVC achieve global expansion, and achieve the global lighting industry in five years. "One way" case report 2016 was released, and the report was based on the "synergy effect of the existing projects along the belt and the UK and Chinese companies". It selected 21 classic cases of "leader and demonstrator role", including HSBC, London Metal Exchange, BP and other British companies. It also includes the success of localization in the UK and the precise understanding of the "one belt and one way" gist, and has made outstanding achievements, such as China Mobile, Alibaba, NVC, Beijing construction industry group and other Chinese enterprises. NVC is the only brand in China's lighting industry. In the report, there are three reasons for the selection of NVC, one is localization. The report said that in 2007, NVC took root in Bermingham, England, and now it has completely integrated into the UK, and is no different from other British companies. The products are assembled locally, sold locally, or sold on a local basis for the "one belt, one way" country. The company manages, sells and assembles workers using British local staff (NVC UK has only one Chinese employee). Almost 100% of the localised (British) management team has become the root cause of NVC's rapid growth in the country. The two is investment. The report says that NVC has a large investment from its parent company, which is invested as land, construction, operating capital and start-up costs. At present, the company has achieved profitability. The three is brand promotion. The report said that "Rex" has been recognized and respected as a lighting brand in the professional, commercial and industrial fields. Taking advantage of British management expertise, the export business of the Chinese company in the third country market along the "belt and road" is booming. According to statistics, the sales volume of the British company in 2015 was 29 million 500 thousand. In 2015, the British China trade association was compiling the relevant reports, and jointly published the 2015 report with the Ministry of foreign affairs of the United Kingdom, that is, "one area along the way: new opportunities in China and overseas areas". It is called "a practical guide to understand the potential of the whole region from a commercial perspective". In September 2015, when President Xi Jinping made a "super state visit" to Britain, it was presented to President Xi in a face-to-face presentation by the chairman of the Sino British Trade Association, Lord Sassoon. The report is second. The 2016 report added more elements to China, which was jointly published by Tsinghua University and the Sino British Trade Association, which is more authoritative and credible. The report covers the projects already undertaken by China and the United Kingdom in a third country market. Chinese companies provide British companies as platforms (benefiting from British talent, manufacturing and Technology) to provide services for third country market projects; and British companies offer professional advice and services to help Chinese companies not. Operate in a familiar business environment. It is learnt that the Sino British trade association was established in 1954. It is a non-profit trade promotion agency jointly supported by the British government and the business sector. It is a mission to promote bilateral economic and trade cooperation between British enterprises and China, and is a strategic promoter and important partner. Before, due to its excellent localization strategy and super development prospects, NVC also won the "best foreign capital enterprise award" issued by the Ministry of Commerce of the United Kingdom. Jin Xu, a Chinese business visiting British businessman, fully affirmed his people-oriented business philosophy and the strategic objectives of respected Chinese enterprises. He encouraged Rex to expand its market share in the UK and set up a good image of China's lighting brand. Morgan, Consul General of the British Consulate General in Guangzhou, said that the British Consulate General and the Consulate General of Guangzhou are very willing to support and assist Rex in investing in the UK, opening up the lighting market in the United Kingdom, and looking forward to the introduction of more advanced technology and products to the United Kingdom. The strategy of "one belt and one road", proposed by President Xi Jinping in 2013, has brought tremendous opportunities for the common development of China and the countries along the border, and has been highly recognized and warmly responded by the relevant countries. According to experts, the population along the belt is 2/3 of the world's total population, and GDP accounts for only 1/3 of the world's total GDP. "One belt and one road" is open, and is a broad circle of friends across Africa and Asia and Europe. "One belt and one road" is diverse, covering all areas of cooperation, and various forms of cooperation are also being explored. "One belt and one road" is a win-win situation. All countries participate together and abide by the principle of co construction and sharing, so as to achieve common development and prosperity. This road is not a private path, but a sunny road for us to work hand in hand. The introduction of "one belt and one road" has made the enterprises with a keen sense of smell smell the fragrance. Wang Donglei, chairman of NVC, believes that the strategy of "one belt and one road" is that the national stage and the enterprise sing the opera, which enables the enterprise to have a broader view and a larger stage. NVC takes advantage of this east wind, and is good enough to send me to Qingyun on the strength of the wind. On 2015, Chinese ambassador to Britain Liu Xiaoming met with Chairman Wang Donglei of Rex in London, England. He affirmed the achievements of Rex in Britain, and encouraged Rex to actively promote economic and trade cooperation between China and Britain, increase overseas investment and win a wider overseas market. "NVC is a paragon of successful Sino British economic and trade cooperation". 。 In the construction of "one belt and one road", NVC has a clear blueprint for international layout and demonstrates its localization strategy with overseas markets. As a model for Chinese enterprises to open up the British market, NVC has not only provided experience in the domestic and international arena, but also provided an excellent sample case for more excellent Chinese enterprises to go abroad and establish brand business system overseas. According to BBC of British Broadcasting and TV station, NVC has developed rapidly in Britain. It is a successful case for Chinese enterprises to invest in the UK and a black horse who successfully occupied the British market. Through the classic case of Rex, it helps more enterprises to turn their vision into reality, while bringing industrial opportunities, and driving the construction and development of the "one belt and one road" countries from Asia to the Middle East and from Africa to Eastern Europe. It is reported that NVC has the resource advantages of the whole industrial chain, and pursue the ultimate product doctrine with the spirit of the light environment experts, and advocate technological innovation and artistic aesthetics. This selection is highly recognized and respected by all sectors of society. It is also the proof of the strength of NVC. Under the guidance of "one belt and one road", NVC's global brand localization strategy is advancing rapidly. Currently in Brazil, the Middle East, Australia and Southeast Asia focus on the layout of the branch, set up business organizations in more than 40 countries and regions around the world, and completed the key layout of the global market. According to Wang Donglei, NVC should seize the huge business opportunities created by the "one belt and one way" strategy to the enterprises, help NVC achieve global expansion and achieve the top three in the global lighting industry in five years. Overseas markets are bigger, more promising and, of course, more challenging. According to the construction of NVC project, in the construction of the whole area, the NVC construction has completed many works that are enough to carry out the history of business and Civilization: lighting services for the London 2012 Olympic Games, the 2010 World Cup in South Africa, the Thailand Asian sand conference in 2014, and the World Expo Milan 2015. Of course, it also includes lighting projects for large sports events held in China, such as the 2008 Beijing Olympic Games, the Guangzhou Asian Games in 2010 and the Nanjing Youth Olympic Games in 2013.