Britain set NVC as a model for the development of the area

"NVC should seize the huge business opportunities created and brought to enterprises by the" one along the way "strategy to help NVC achieve global expansion and achieve global lighting industry three A in five years. The author learned from the relevant channels that the British China Trade Association and the United Kingdom of Britain and China jointly built the" UK and China "area. "Case report 2016" is fresh. The report takes "the synergy between British and Chinese companies along the road along the road", selecting 21 classic cases of "the role of pilots and demonstrators", including HSBC, London Metal Exchange, British Petroleum and other British Enterprises It also includes "the success of the local operation in the UK and the precise understanding of the theme of the 'one area," and the Chinese enterprises, such as China Mobile, Alibaba, NVC, Beijing construction group, and so on. NVC is the only brand in China's lighting industry. In the text of the report on NVC, the three main reasons for the selection are clearly given: one is localization. The report said that in 2007, NVC was born in Bermingham, UK, and is now fully integrated into the UK and is not different from the way other British companies operate. The products are assembled locally, sold locally or at the local base for the export and sales of countries along the road along the road. The company's management, sales, and assembly workers are all British local employees (NVC UK has only one Chinese employee). Almost 100% localised (UK) management teams have become the root cause of the rapid development of NVC in the country. The two is investment. The report says that NVC has a large amount of investment from the parent company, which is invested as land, construction, operating capital and start-up costs. The company has made a profit at the moment. The three is brand promotion. The report says "Rex is a brand of lighting that is recognized and respected in the professional, commercial and industrial fields." With the management expertise of the UK, the export business of the Chinese company in the third country market along the road is booming. According to statistics, the sales of the British company in 2015 were 29 million 500 thousand pounds. In 2015, the British and China trade association was working on the compilation of related reports and jointly publishing the 2015 report with the British Foreign Ministry, namely, the "new opportunities in the area of China and abroad", known as "a practical guide to a real understanding of the potential of the area from a commercial perspective". In September 2015, when President Xi Jinping made a "super state visit to the UK", the report was presented to President by Lord Sassoon, the president of the British Trade Association, as a gift. The report is second. The 2016 report added more Chinese elements, compiled and published by the Tsinghua University and the British and China Trade Association, with higher authority and credibility. The reports include: China and the UK have been collaborate on a third country market, and Chinese companies serve the UK as a platform (benefiting from the UK's talent, manufacturing and Technology) for a third country market project; and the British companies provide professional advice and services to help Chinese companies do not Operating in a familiar business environment. It is reported that the British and China trade association was established in 1954. It is a non-profit trade promotion agency, supported by the British government and the industry and commerce industry, to promote bilateral economic and trade cooperation between British enterprises and China. It is the promoter and partner of the "along the way" strategy. Before, due to the excellent localization strategy and the super development prospects, NVC has also won the "best foreign enterprise award" issued by the Ministry of Commerce of the UK. In the visit to the British company of Rex, Jin Xu, China's business reference in Britain, fully affirmed its people-oriented business philosophy and the strategic goal of being a respected Chinese enterprise, and encouraged the Rex to actively expand its market share in the UK and set up a good image of the Chinese lighting brand. Morgan, general consul general of the Consulate General in Guangzhou, told Rex that the British government and the Consulate General in Guangzhou were very happy to support and assist Rex in increasing investment development in the UK, opening up the British lighting market and expecting the Rex to introduce more advanced technology and products to the UK. The "one way" strategy, proposed by the president of the state, Xi Jinping in 2013, has brought great opportunities for the common development of China and the countries along the line, and has been highly recognized and warmly responded by the relevant countries. According to the experts, the population along the road along the road accounts for 2/3 of the world's total population, and GDP accounts for only 1/3 of the world's total GDP. "Along the road" is open, it is a wide circle of friends across Africa and Asia and Europe. The "one way and one way" is diversified, covering various fields of cooperation, and the forms of cooperation are also found in a variety of ways. The "one way and one way" is a win-win situation. All countries join together, follow the principle of co construction and sharing, and achieve common development and prosperity. This road is not a private path, but a sunny road for everyone to move forward hand in hand. The introduction of "a road around the area" makes the enterprises with a sharp sense of smell smell. Wang Donglei, chairman of NVC, thinks that the "one way" strategy is the country's platform and enterprise singing play, which can make the enterprise more open and the stage is bigger. NVC is taking advantage of this east wind, enough "good wind to lend me to the blue cloud". In 2015, Chinese ambassador to Britain Liu Xiaoming met with Wang Donglei, President of Rex, in London. He affirmed the achievements made by Rex in the UK and encouraged the Rex to actively promote economic and trade cooperation between the two countries, increase overseas investment and win a broader overseas market. "NVC is a model of successful cooperation between China and Britain." . In the construction of "one area and one road", NVC has a clear blueprint for international layout and exemplary in the localization strategy of overseas markets. As a model for the Chinese enterprises to open up the British market, NVC not only provides experience on the international stage, but also provides a good sample case for the global competition of China's more outstanding enterprises and the establishment of the brand business system abroad. According to BBC, a British radio and television station, NVC has developed rapidly in the UK. It is a successful case for Chinese companies to invest in Britain and a black horse that has successfully occupied the British market. Through the classic cases of Rex, more enterprises have been boosted to make their vision a reality, while bringing industrial business opportunities to the construction and development of countries along the road from Asia to the Middle East and from Africa to Eastern Europe. It is reported that NVC has the resources advantage of the whole industry chain, pursuing the ultimate product doctrine with the spirit of light environment experts, and advocating scientific and technological innovation and art aesthetics. This selection is not only a high recognition and respect for NVC from all walks of life, but also a proof of the strength of thunder. Under the guidance of "one way and one way", NVC's brand localization strategy in the world is rapidly advancing. At present, in Brazil, the Middle East, Australia, Southeast Asia, the focus of the distribution company, in more than 40 countries and regions in the world set up a business organization, the completion of the key distribution of the global market. According to Wang Donglei, NVC will seize the huge business opportunities created and brought to enterprises by the "one along the road" strategy to help NVC achieve global expansion and achieve the global lighting industry in five years. The overseas market is bigger, more promising, and more challenging, of course. According to the construction case of NVC project, in the construction of the whole area, the construction of NVC has completed many projects that are enough to carry the history of business and civilization. The lighting service is provided by the lighting suppliers of the 2012 London Olympic Games, the 2010 South African World Cup, the 2014 Thailand Asia sand Association and the Milan World Expo in 2015. Of course, it also includes lighting projects for large sports events held in China, such as the Beijing Olympic Games in 2008, the Guangzhou Asian Games in 2010, and the Nanjing Youth Olympic Games in 2013.