Business opportunity Canada's lack of competition in the market for home lighting market space

Chen Xi, chief scientist of the Internet of things solutions company from Canada in the seventh session of the Huaqiang international LED Lighting Summit Forum introduced Canada LED market analysis and intelligent trend with DataTellIt. Canadian market light varieties, high prices, product features a single, less installation services. Due to rising electricity prices, the government is actively promoting energy conservation. At present, the United States and the lack of competition in the lighting market, is still in the traditional retail dominated stage, home improvement O2O huge market space.

DataTellIt chief scientist Chen Xi

Chen Xi said that due to the North American family is more focused on the concept, and the Canadian winter is long, many children, the house is large, the Canadian stay in the family for a long time. Coupled with the aging society, Party culture, we are willing to invest more money and time to decorate the home environment. Specific to the lighting market, huge market space in North america. Such as the United States, the second largest retailer Home Depot and Lowe 's, the world's leading home building materials retailer has achieved a positive growth in sales for the past three quarters.

Canadian home market space is huge, but the existing product is difficult to meet the needs of the individual. As in Canada, accounting for a high rate of Home Depot, DataTellIt display market investigators, the lighting stores are divided into four categories, the first is the traditional chandelier, the price is expensive, a five head of traditional chandelier C $499, compared with the ex factory price, profit margins of more than 50%. Second is the modern ceiling lamp, ceiling lamp, spotlight. Single species, expensive. Products are still relatively scarce, not very personalized. Comparison of the Shenzhen LED market dazzling array of goods, you can see a big difference. This provides a good market opportunity for Chinese LED export enterprises.

In addition, in terms of sales channels, Canada is still a very traditional way of selling. Mainly rely on offline channels, such as showrooms, online sales channels are relatively backward. In the installation service, because Canada installation service is also provided with much land and few people, less, can not fully meet the needs of people in various regions, mainly rely on the DIY culture.

At present, the Canadian government is actively promoting energy conservation. Due to the continuous improvement in the price of electricity, the Canadian government has passed the energy efficiency standards for lamps, some restrictions on inefficient lamps. As the Canadian government passed the green energy act of 2009. In addition, in 2014 the Canadian government also revised the 40W, 60W, 75W and 100W minimum energy efficiency standards bulbs. With the support of the government policy, the trend of replacing the traditional lamps with LED lamps has become inevitable.

The United States Department of energy data show that in 2014 the four consecutive quarter, LED to replace the traditional lamp lamp has shown a steady growth trend, because Canada existing lighting market can not meet the energy saving and the individual needs, the urgent need for new blood in LED is a very good breakthrough. Its market strategy can be divided into three steps, the first is the replacement of light bulbs, Canada's main product categories to LED bulbs, bulb prices are relatively high. But it is expected that prices will continue to decline in 2020. In addition, if the competition strategy from the Red Sea to the blue ocean strategy of competition. DataTellIt believes that one of the important opportunities and trends is the smart home market, the upgrading of smart LED lamps.

How to achieve product upgrades, create more value needs to meet the needs of customers. We are competing for the entrance to achieve interconnection. While trying to find a breakthrough into the family, the lamp is a very good home entrance. Where is the value of the future business competition? DataTellIt emphasizes the ability to analyze, acquire, and discover the intrinsic value of data. By carrying big data, cloud computing and other information technology, you can achieve the transformation and upgrading of traditional industries, to create more possibilities and value.

DataTellIt believes that the current smart phone market is not really smart, such as PHILPS hue, the product is cool, but the price is too high, the average consumer can not afford. There are some of the main fun LED bulbs, take the health route of LED, etc., have not hit the pain point, the user experience is poor.

The real intelligence, first of all should be able to perceive and understand the family environment, more clearly than the family environment changes, such as air temperature, humidity, air changes. It can also communicate with each device to achieve interconnection, notify the user, and even control equipment. In addition, there is a learning function, through the data to understand the user habits, so as to achieve the function of prediction and decision-making, and ultimately achieve the purpose of human-computer interaction.

DataTellIt said that the concept of network using O2O and object, can build a smart Home Furnishing the entrance through the intelligent lighting, to form a network, and more third party to create value-added opportunities through cooperation, and create more value data inherent value, hope and cooperation LED manufacturers and other manufacturers to develop intelligent LED Canada lighting market.

It is reported that, DataTellIt is a Canadian start-up company with a strong academic background, and research universities and institutions around the world to maintain close ties. DataTellIt's name represents the company's core business concept, the use of large data methods to discover new knowledge and value. DataTellIt provides integrated data solutions for two uses for home and industrial use, including the Internet, networking, (IOT) modules, smart devices, and large data generation, storage, analysis and utilization. By custom solution