CEO: seamlessly butted with wood, the future will increase the proportion of lamps and lanterns

A few days ago, CEO Tan Changlin (Jacob Tarn) received an interview with the LUX media. In the interview, he introduced the current development and future direction of landvance. The following is the content of the interview (the translation is selected):

"Two years ago, Lund Vance was considered a traditional light source company," "today, we are a comprehensive and innovative lighting enterprise. In addition, we are doing intelligent lighting and human lighting. "

"We all know a little about the future vision of landvance. We will continue to strengthen our product portfolio to make it more comprehensive. In addition, we have a clear technology and product roadmap. "

"Although we are only two years old, we are a company with a long history," "a long history means a very high level of technology. The "lineage" of Germany and Asia.

Dr. Tan Changlin, Dr. Tan Changlin (photo source: LUX)

The five "pillars" of Lund Vance's strategy

In simple terms, the strategy is to combine high-quality, design LED products with highly competitive prices. The former inherits the engineering tradition of OSRAM, and the latter is a seamless connection with wood.

The strategy has five "pillars". The first is to emphasize the design concept of "high-end" simplicity of the landlord lamps. "This is the German factor in our DNA".

The second is energy efficiency. He wants to be a leader in energy efficiency in the market, with a 200 lm/W LED lamp as an example.

Third is the high quality, more specifically, the long life of the product. For example, most of the products have a standard five - year warranty. For some products, such as high ceiling lamps, there will be 10 years of warranty.

The fourth is the mass of light. "This is the key element of human illumination." He cited the CRI 97 A lamp here. "In the past, in order to show the value of the high color, the efficiency was sacrificed. But it's not the case today. "

He once again promised to "stand at the forefront of the competition" and provide high color with "standard price".

Fifth is a combination of functional and networking. For example, Lund vans showed the industry's first intelligent incandescent lamp and a high shed lamp with the Casambi system and Bluetooth.

The relationship with wood: Seamless Docking

The key to reducing the price is to make full use of the advantages of jointless butt and reduce the number of products made by Lund Vance itself.

He called his "investor and strategic component supplier" for Lund Vance.

"We belong to two different qualities. It's mainly the LED packaging plant, and we are the global lighting company.

He said that Lund Vance gave full play to this advantage. "This is the main cost advantage of us." However, he stressed that the company is purchasing from each supplier and will be equal.

The development of filament lamps is rapid, and the proportion of lamps and lanterns will be increased in the future

Dr. Tan Changlin thinks the halogen lamp will not disappear completely from the market, but it is estimated to be less than 10% by 2025. With the halogen lamp market falling, landvance will close or integrate the factories that make traditional light sources.

But he said that in Europe and the United States, some of the manufacturing capabilities would be retained to produce high-end products and ensure local direct supply.

Over the past few years, landvance has benefited from the development of filament lamps. Dr. Tan Changlin said, "you go to the United States, almost every Starbucks has a classic filament or incandescent lamp."

This part of the market is still booming. In the past two years, he said, filament lamps have shown a "hockey stick" type of growth, doubling each year. Dr. Tan Changlin called Lund Vance a market leader and was the first company to launch an intelligent filament lamp.

However, the luminaire is the real growth point. From the beginning, Lund vans was the top ten in the European lamps and lanterns industry. Dr. Tan Changlin hopes that next year, the proportion of the lamps and lanterns will increase substantially in the company.

"We want to get into the top five in three years". (Editor: LED network James)

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