COB customized or standardized? LED big coffee so see!

[LED] - industry separatist warlords, it has been said that contention of a hundred schools of thought, will be divided into three kingdoms, the future it is divided into three step standard SMD scale puerile way, or go deep refinement customized high profit road?

International business perspective:

Wen Jianhua, senior vice president of Asia, said: This is complementary to each other, in two dimensions simultaneously. On the one hand, in terms of size, gradually standardized on the other hand, in terms of light and color, more and more customized demand.

As everyone knows, Bridgelux has been leading the development of the industry in the field of color, not only launched the first standard, 3 step color tolerance at the same time, Puri also launched special color dot products and high GAI Class A products, greatly enriched the customer demand for different application scenarios. Therefore, standardization is the trend of matching dimensions, and customization is the choice of different colors of the scene.

Luminus vice president of sales China Fang Ning believes that: from the perspective of Luminus, customization is unable to ensure long-term stable supply and ensure the quality of products, Luminus COB is used in the manufacturing system of highly automated equipment and highly integrated control to batch production;

Each product should be made out and the corresponding collocation system, cost is huge and need to do a lot of aging test and long time, and the demand for customized usually smaller and more varied, highly automated equipment can not meet the small models for the production; and the standardization of production, in the long-term stability of the state under the control of the product in the product design stage, will be the key quality control points of COB well, and the automatic production and can guarantee the maximum production repeatability, stability of production and the best output efficiency is very high, the production cost advantage of long-term bring.

Domestic business perspective:

Shenzhen one photoelectric deputy general manager Wei Shiquan believes that: in the lighting industry, and the bulb lamp is relatively common and cheap, they are suitable for vertical integration, can pass from the package, injection molding, metal stamping, assembly, to the final packaging to achieve full automation of production, in order to improve the rate of profit.

The high-end lighting market as a result of individual design and application of special lighting, may not be able to effectively improve the price performance ratio of each component, so that the product more competitive. Therefore, companies positioned in the field of high-end lighting products can benefit from vertical integration can be considered to focus on their own products to maximize market profits and market share.

Jiangxi Siu Chi photoelectric deputy general manager and marketing director Zheng Haibin said: the customized product is differentiated market demand, high CRI high Guangpin and other special application requirements. At present, the COB market is not fully finalized, we believe that the short time customization and standardization will coexist, but the general trend of COB modular standardization is an inevitable trend.

Honglitronic general manager Relinin said: the structure of COB itself determines its customization, because whether or the finished lamp structure details are different, is necessity of COB customization. Of course, customers will gradually transition to the standard size, because only the size of standardization, to achieve interchangeability, to meet the basic conditions for the price competition.

As COB manufacturers, the first thing is to do a good job is to deal with the ability to customize the stock, and gradually guide the unity of multiple customers, in order to reduce costs. In fact, when a product reaches a certain amount, customization has become a standard component. In this regard, Xia Xuesong, general manager of silicon lighting also said that more customer requirements of customization, which is standardized.

Song Dong, vice president of LED, said: COB customization and standardization of the seemingly paradoxical, in fact, otherwise. In fact, customization can do a small range of standardization, standardization of things also have a small range of customization, because it is still difficult to achieve standardization on the whole.

The new general manager Zou Yiming think: COB customization is lighting products for special lighting or irradiation environments, the COB material specifications, packaging technology, photoelectric color parameters, COB light source is made to meet the needs of the. The standardization of COB is one of the most important witness of the development of LED lighting industry.

Yin Hui, deputy general manager of optical spectrum, said: COB customization is the advantage of COB, if the formation of standardization is bound to take the old patch, that impulse price. If the standardization of COB, then the international giant COB products will be the standardization of the industry COB, but does not cover all, have a living space.

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