Canton Tower will be linked to outdoor advertising waistline is not small"

Outdoor advertising will board the Guangzhou landmark building - Canton Tower (commonly known as "waistline"), on Thursday, the news has caused widespread concern of public opinion. Should a city landmark be set up for outdoor advertising? Netizens have different opinions, Outdoor Advertising Company and industry associations believe that can, but must be in the form of innovation and integration with the surrounding landscape, experts say, can not let the commercial interests of public space and aesthetic kidnapping". Then, Guangzhou as a "window" "waistline" should be set up commercial advertising? Informed sources, as early as the Guangzhou urban management committee to seek the views of the stage, there had been opposition voices.

To upset shoot fiscal revenue 46 million yuan

On Wednesday, the Guangzhou Urban Management Committee announced the Guangzhou advance batch of outdoor advertising planning, which proposed the establishment of 10 outdoor advertising point, Canton Tower in which.

Public bidding presentation, outdoor advertising set up for the LED network advertising. Commercial advertising in the daily 19:00 - 22:00 hours interspersed play, playing time in the whole point and the least bit, each about 5-10 minutes, not more than 60 minutes per night. In the event of major holidays and major events or extreme events, the government needs to release information, advertising time must be adjusted. If the meteorological department needs to issue weather warning and other weather information, advertising time must be avoided.

Ahead of the 10 batch of plans announced the release of the Guangzhou, the highest price of the highest price of the transfer of the tower of the year in, reached 154 million 380 thousand yuan. Public bidding introduction, the government and the owners will be in accordance with the proportion of 37 points to share the revenue brought about by Canton Tower advertising.

If the advertisement at the opening price, the Guangzhou municipal finance will be fetched about 46 million 314 thousand yuan. It is understood that the money belongs to the government non tax revenue, the overall arrangements for the use of the government, mainly for the construction of urban public facilities, urban management, public service advertising, etc..

Climb Canton Tower is to enhance brand value

Canton Tower outdoor advertising is very bumpy road. As early as 2012, the city of Guangzhou will put forward a set of outdoor advertising planning, which clearly Canton Tower in the forbidden set of columns. On Wednesday, the introduction of a number of planning in advance, which means that Guangzhou outdoor advertising will usher in a major reshuffle.

Nandu reporter inquiry found that in recent years, Guangzhou has been the emergence of Tata commercial advertising. February 9, 2013 Lunar New Year's Eve night, a well-known herbal tea brand lit Canton Tower, three word brand name appears in Canton Tower". Subsequently, a communications company 4G brand also boarded the Canton Tower, but the display is located in the lower body".

Insiders admitted that advertising in the waistline, brand value is much larger than the commercial value. More landmark buildings and the surrounding environment, to enhance the awareness of the commercial brand, into the actual purchasing power and thus reflect the commercial value is not very obvious. "

If you want to climb Canton Tower, the cost is not small. Informed sources, before the two companies have invested a lot of money advertising, but the specific amount has not been announced. According to the tender publicity, Canton Tower planning advertising LED hanging network is under construction, is expected to be put into use in October.

Ask

Landmark commercial advertising, appropriate?

Canton Tower will set up outdoor advertising news out, it has become a hot topic in the city of Guangzhou.

It is understood that before the introduction of the first batch of planning in advance of a month, the City Planning Commission has approved a small range of opinions in advance planning. At that time it was suggested that the Canton Tower is not upright, the surface is curved, which means that the Guangzhou tower is unable to broadcast video and image advertising, can only play text and simple graphics".

According to the plan proposed by the owner of the unit, the layout of the ad is located in the upper part of the tower body, the form of "LED network advertising". When night falls, Guangzhou tower is LED lamp cover, change the same light direction and line, the overall outline of "waistline" very pretty and charming. But the emergence of advertising may be "whole" separated "waistline by night" overall perception.

The source said, in the stage of comments had made it clear that the opposition in the Pearl River new city planning on the axis of outdoor advertising point, I hope a quiet place in Guangzhou". Insiders said that outdoor advertising must be combined with the surrounding environment, "set up commercial advertising in the form of Canton Tower is still uncertain at present, the presentation of the results is in line with city and architectural aesthetics, still need further proof. "

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).