China Digital TV CAGR will reach 37%

Washington before the market research firm iSuppli estimates that Chinese market of digital TV production by 4 million 800 thousand in 2004, to 23 million units in 2009, a compound annual growth rate (CAGR) digital TV will reach the China 37%. (DTV) is experiencing rapid development, including its growth promoting factors the price decline, the picture quality is improved, the digital content increasingly rich and foreign manufacturers continuously manufacturing operations will be transferred to the China.

The next few years, the rate of popularity in the Chinese digital TV will be greatly improved. ISuppli is expected, by 2009, the digital TV penetration rate in China will reach 28%. recently, the set-top box manufacturers Tiandi Co., Ltd. believes that last year the total sales of set-top boxes in the Chinese market reached 600 thousand units. The company sold 242 thousand sets of set-top boxes last year, an increase of 7 times over the previous year. Due to increased sales of set-top boxes, the company's annual loss from 140 million in 2003 to HK $HK $5 million 900 thousand last year. World Digital also said that in the first quarter of this year, the company sold 170 thousand set-top boxes, is the same period last year, 7.5 times. China's second largest media group, Shanghai media group spokesman said earlier that China now has about 1 million digital TV users, of which about 600 thousand are using paid services.

Although the prospect of digital TV is good, but undeniable, are generally optimistic about the industry's IPTV more potential. The United States business week recently wrote that the rise of these emerging video services, the fundamental reason is not a technical or network infrastructure, but the content. Broadband network and audio and video content are the two essential factors for the development of broadband video services. How to give full play to the advantages of the industrial chain, build broadband network and audio and video content win-win model, is the current problems to be solved. In addition, with the development of IP technology and the next generation network, streaming media and digital rights management technology, how to scientific planning and construction of online video service platform, to ensure that the Internet content delivery, management and information security, is also a topic of concern.