China LED market structure gradually formed the North South production agent

Is one of the world's major LED production, China LED industry is booming. However, the actual situation is a large number of enterprises, but a large number of leading enterprises are limited. Mainly rely on private enterprises to support the development of the industry are subject to many restrictions. At present, China's LED development presents the "Southern production, the North agent" of the big pattern, the competition is very intense. Production and marketing in order to compete for market share, have played a price war, who bid low, who is likely to survive.

LED market prospects

2010 China LED sales output value is expected to exceed 150 billion yuan, this data is two times in 2008, and continues to grow at a rate of 30% a year. The next 15 years, China's LED industry market and China's export market is expected to be about $5 trillion.

LED market structure

Domestic LED production enterprises mainly concentrated in the Pearl River Delta region, Shenzhen has cultivated and gathered more than and 900 LED enterprises, accounting for about 70% of the total. The competition between the LED industry, especially in the northern region is the price of the dispute.

LED market worries

Current LED lighting domestic enterprises with 3000 to 4000 varieties, covering various fields Home Furnishing, commercial lighting, electrical and so on. But China Lighting Association Secretary General Liu Shengping said publicly that the current domestic market share of almost a lighting company more than 2%.

Good:

LED industry is booming

"LED just started 'sunny' day. In the just concluded the twelfth session of the Dalian international lighting and LED exhibition, Dalian Yu ring industry technology development Co., Ltd. chairman Fan Jiye said in the best of spirits, only two and a half hours, he accepted 466 business consulting, which have the intention of cooperation is 132, the signing of 12. In the exhibition site, an interview with LED production, dealers have said that at present, it is the occasion of the booming LED industry. "On China's civil lighting, there is a market of about 40 billion yuan. Previously, PHILPS lighting (China) chief executive officer, said in an interview with the media.

Fan Jiye also invited researcher National Science and Technology Development Strategy Research Center, he told reporters that at present, Chinese is the world's largest LED display processing factory, about 80% of the products are processed in China market. "Foreign companies are mainly taking advantage of the low prices of domestic products. "Fan Ji said," a Japanese customer this signed 1 million 100 thousand yuan purchase orders, mining and the point light source group. For example, a LED lamp, he took delivery price from us is 286 yuan, and get the Japanese sales, the price almost doubled, priced at about $560. "

Defects:

"Price war" brutal competition

Due to the great development prospects, as many businesses compete in LED industry.

"LED industry is gradually put started nearly five years, has been the formation of scale. "Fan Jiye said that the current domestic LED lighting industry layout more complete. However, although the number of LED lighting enterprises in China, but the number of leading enterprises is extremely limited.

"High-end, high-quality chips mainly rely on foreign imports. "Fan Ji admitted that although China's LED has certain advantages in quantity, but the high-end technology is still heteronomy. "LED is currently concentrated in industry. For ordinary people, although the LED lamp has many advantages, but the price of hundreds of dollars, still let a lot of people turn to choose a few dollars incandescent lamp. This also limits the large area of LED promotion. Shenyang Kemei digital sales manager Li Yan said.

Combined with the above factors, the current private enterprises to support the LED industry, its development will naturally face many difficulties. The vicious competition has become one of the most headaches LED manufacturers.

Li Yan said that at present, the domestic LED market has formed a "Southern production, the basic pattern of northern agent". Due to the level of science and technology, as well as funding constraints, the northern LED production enterprises are relatively small, mainly in the main sales agent. Dongguan, a LED production company sales department head Tao Xiaoling said.

Cruel, Li Yan is on the current domestic LED market to describe, "of course, the competition in LED industry, especially in the northern region, is the price war. Tao Xiaoling, for example, the market's most common LED lamp belt, last year's sales price of 60 yuan per meter, and this year has plummeted to $20 to $30, a decline of more than 50%. "No way, want to survive, it must adapt to the rules. From Zhejiang, a surname surnamed LED dealers reluctantly said that the continuous compression of profit margins, but also enable enterprises in the development of new technology and new technology, is facing an awkward situation.

Market:

Export enterprises have moved to the country

At the same time, affected by the international financial crisis in 2008, many in the past to export LED enterprises, also have to look into the domestic market, trying to find a new home from. "We have been exporting, mainly in Europe, but the business is not good in the past two years. Tao Xiaoling said, the company has developed a domestic market development plan, Dalian is the first stop to explore the Northeast market. These export-oriented enterprises in the objective, but also exacerbated the competition between domestic LED enterprises.

On August 10th, started the Guangdong electric Limited by Share Ltd Dalian base - Dalian BDO Optoelectronics Technology Co. Ltd ceremony