China flat-panel TVs is expected to reach 1 million 500 thousand units during the year

The first half of 2005 China flat-panel TV market enough available "amazing" to describe the marketing and product performance, due to a sharp drop in the price of flat-panel TV manufacturers to actively and continuously improve the recognition of consumers, more and more high for flat-panel televisions, demand has been a growth spurt. But the outcome is difficult between Chinese and foreign brands that, Sino market research analysis results show that although the domestic new and old forces occupied the sales volume and price advantage, but foreign giants are still the absolute right to speak to dominate the high-end market. From Shiner data show that in 2005 1-6 months, the total amount of the mainland market sales Chinese LCD TV 376 thousand units, has more than 2004 full year sales growth in the first half year of 2004, 432%, while the plasma TV sales volume reached 217 thousand units, an increase of 227%. Price decline has become the main driving force of flat-panel TV market growth in June 2005, compared with January 2005, the industry average price fell about 20%-30%, with large size LCD TV 37 inches the largest decline, decreased 28%, 42 inches is reduced by 30%. In the fierce competition in the market, foreign brand competition has also undergone great changes. LCD TV market in 2005 1-6 month by Hisense, Xoceco, SKYWORTH three strong leadership, total sales share reached 37%, and three of the gap is very small. TCL, Changhong, Konka, Haier and other brands also are at top speed, domestic brands have absolute advantages in sales, the total market share of around 75%, foreign brands still occupy the high-end market price, SHARP and PHILPS is a leader. Plasma TV market, Matsushita with brand influence and leading technology is still not the leader, but the lead has quietly become smaller with higher cost, Xoceco won the recognition of consumers, sales share necks, ranking second. While domestic brands Hisense, SKYWORTH, Changhong, Haier and Hitachi, Samsung, PHILPS, foreign brands, LG sales share are relatively close, the market battle is very fierce. Market research firm predicted that the year 2005 LCD TV market size of up to 95 to 1 million units, plasma TV reached 48 to 500 thousand units, flat annual market size is expected to reach 1 million 500 thousand units. The next 3 to 5 years of China's flat-panel TV market will continue to maintain high growth.