China sells LED lights like selling cabbage

LED is becoming a complete industry chain in Foshan, and in more than and 200 engaged in LED application in the assembly enterprises, seeking in the design and application of the promotion, they have become imminent.

"Why LED lamp manufacturing Chinese to Europe and the United States, the design and application of the new, the price than we sell more than 5 to 10 times? Wu Yulin, general manager of Foshan Kai Western European Lighting Design Co., Ltd., said with deep feeling, increase the added value of LED design applications, is a way out for many downstream enterprises to avoid price wars.

Exhibition phenomenon

People PARTY

We sell like cabbage

Chip, extension, preparation, packaging design and application in LED, the whole industry chain, due to technical barriers to entry is low, the design is the application of the downstream Chinese LED enterprise the most concentrated ring, Foshan is no exception.

"With LED industries, there will be more companies to join the downstream industry chain. Wu Yulin said that Foshan currently has more than and 200 lighting companies, many of them from the traditional lighting to LED, do is LED assembly, export business.

In April this year, Wu Yulin Foshan with hundreds of people lighting enterprise team in Germany international lighting exhibition booth, businesses around the world are shining LED. but let Wu Yulin feel the most is "when China enterprises put the product in the Taiwan and foreign bargain, sell like white dish, foreigners the exhibition hall inside PARTY, in a variety of exotic design light tasting and business negotiations. "

The status quo industry

Heavy design innovation also hit the price war

Why is the same LED lamp, foreign sell is much more expensive than domestic? The question got Wu Yulin thinking. He took the Cassius company, mood lighting products 80% are exported to Europe and the United States, but after a lighting design company in Germany, re design the application of his products, will create a special artistic home lighting environment, and the corresponding price pushed up 5 to 10 times.

"Which indicates that the design and application of this link to still have the money, and now the domestic focus on design innovation, brand oriented enterprises is too small. "Wu Yulin said, his ideas on the downstream of the LED threshold is low, weak profits do not agree, PHILPS, OSRAM and other international lighting enterprises abroad has been designed in LED application field of the first step, the prominent feature is the art and intelligent.

And do not pay attention to the design and application of innovation following it is the price war between enterprises LED. What do you do in China, began to fight price war, which is a very bad phenomenon in the current industry. "The general manager of Foshan Nanhai Ketai Lighting Co., Ltd. Ding Fanggui said, the main export is kotai, some low-end products are export market, domestic enterprises to lower prices is an indisputable fact.

Solutions

Is the way to improve the design level

Obviously, foreign enterprises use LED design, brand and service supporting advantages, can also control the downstream of the international industrial chain profits, while domestic enterprises more plays the role of "manufacturing".

Fortunately this problem is aware of some enterprises in Foshan, has added to the design and development of attention. "We set up the Guangdong Zhao letter Lighting Co., Ltd., specializing in LED lighting products engineering overall solution. "Akinobu group deputy general manager Wan Xiaocheng said, foreign than domestic companies can sell a good price, is that foreign countries can provide an overall solution, a single LED cheaper, but the overall application can enhance the value of a single product, Zhao letter has been cut into the field, and achieved good results.

000 Xiaocheng also mentioned that LED with a strong light, and color temperature, light efficiency can be controlled, if combined with information technology, intelligent technology, will greatly meet the personalized needs of lighting. For example, PHILPS recently demonstrated in Shanghai, the family has a bright light to illuminate the light of the LED lamp series, including a floor lamp has 16 million kinds of light and color choices, you can change the color of the home, anytime, anywhere.

Of course, promote the application of the design level also requires domestic market demand. Most of the foreign room decoration professionals, the requirements of indoor lighting is also very high. "Ding Fanggui analysis design and application level of the gap between domestic and foreign enterprises that the foreign market is mature foreign enterprises attach great importance to the design and application of reason, in China, the average consumer requirements for light limited only in the lighting function, the most consideration is the price, but the current LED lighting energy-saving lamp cost is obviously higher than the general.