Chinese home lighting from product competition to brand competition

In recent years, the common incandescent lamp, fluorescent lamp in the family, with the return of a new round of high-grade decorative type, high efficiency and energy saving, environmental protection, new type of lamps and the complete series suffered cold, and the emergence of new lighting buy hot trend. According to experts predict that China's lighting industry to grow at 20% per year, the output value will reach $73 billion 500 million next year. Industry authorities also pointed out that in the domestic home lighting products industry, the prevalence of small-scale enterprises, too dispersed, the lack of strong brands and other issues. Along with this is the continuous improvement of the level of consumer spending, consumer psychology is becoming more mature, urban construction and residential interior heat unabated, lighting consumption will become increasingly brand. Home lighting will be the same as other household appliances, from product competition to brand competition. As the lighting industry in the well-known enterprises, NVC continues to strengthen the field of commercial lighting big boss position at the same time, keen to foresee the prospect of Home Furnishing lighting. A few years ago, from the market demand, to product development, production process improvement, product packaging design, marketing channel and distributor selection, the overall Home Furnishing NVC lighting planning, so perfect. According to the NVC spokesman Lee said, NVC Home Furnishing after full preparation, will be listed at the end of this year across the board. The product contains the living room lamp, ceiling lamp, bathroom lamp, bathroom heater lamp and other 26 categories of products, to maximize meet the individual needs of consumers. Home Furnishing NVC lighting to create a warm environment for the modern family Home Furnishing is the leading direction of product design, trying to make the products become warm every family Home Furnishing NVC heart light. Products designed to highlight the fashion, simplicity, and structural characteristics of modern European style and modern China housing combination; product design concept of the active introduction of safety, comfort, health, advanced in the lighting industry; first introduced the intelligent control system, and strive to fully meet modern consumer demand for natural, energy saving and environmental protection, high-tech. In the production process, uphold the NVC consistent rigorous, delicate style, truly power saving, environmentally friendly production process, product quality, product quality and harmless. To allow consumers more convenient to purchase NVC lighting Home Furnishing quality products in the channel construction, Home Furnishing lighting will be implemented with other types of parallel channels NVC lighting, in November began a nationwide focus on the construction of 36 Home Furnishing lighting monopoly model shop, before the Spring Festival will reach more than 80, is expected in 2005 will reach more than and 280 Home Furnishing lighting stores, more than 1 thousand and 500 stores, only this Home Furnishing lighting a single sales value will reach 100 million yuan. "In this new round of competition, Home Furnishing NVC lighting will give full play to the brand advantage, rely on large-scale, standardized operation, improve product cost competitive advantage; relying on the quality of service, enhance brand value." NVC responsible person said, "make full use of NVC in product development and manufacturing and channel advantages, the completion of the Home Furnishing lighting" grafting "and" channels, integration of resources, grafting "NVC has quickly open with other brands Home Furnishing lighting distance, we in the new round of competition will still have the absolute advantage.