Competition into competition? F- Daxia biography for OSRAM OEM single

Taiwan media news F- Daxia after the city landscape lighting footing, enter the Chinese, outdoor landscape lighting OEM market this year, the local industry came, F- Daxia has been OSRAM lamp OEM orders, the fourth quarter of the new capacity will be loaded; in addition to Houzhi control strength of IC development, F- Daxia intends stake control IC factory, does not rule out investment strategy alliance partner F- shares in.

F- LED Daxia intelligent lighting system solutions provider in China to "StrongLED" for its own brand, with the LED lighting control system, software design, system integration, outdoor landscape lighting market in the mainland, OSRAM and PHILPS tied for the top three brands, OSRAM and PHILPS in the market due to fierce fighting, the local industry OSRAM has released F- from single to minor enemy attack in Daxia, combined with the main rivals, the relationship between the two sides from the competition into the competition.

Chairman Zhang Jiarui said the company received the case, but there is still a short season period, in order to balance the effect of seasonal off-season, F- lamps will be involved in Daxia foundry market, at present, only three brands in F- in homemade lamps, the same level of product prices than two brands 25% cheaper, the next single after the OEM, OEM revenues accounted for ratio will reach 5 ~ 10%, the long term will not exceed 20%.

Zhang Jiarui believes that the LED IC control, system integration is the core of the company has F- Daxia, light, machine, electricity, heat, intelligent control, wireless communication and integration capabilities, to enhance control IC development strength, control IC factory direct stake in F- in assessment, does not exclude that strategic alliance object participation, build more competitive threshold.

F- in Wujiang has been prepared by the Daxia new capacity meet the first OEM orders, the new factory covers an area of 20 thousand square meters, is expected in the fourth quarter of this year to complete the third phase of the production base, and the introduction of industrial workshop 4, official subsidies 5 million yuan per year for the capacity of the plant is cultivated, based Internet, indoor intelligent lighting, OEM estimated gross margin of 30% take off.

With the competition of international brands for many years, Zhang Jiarui believes that the sale of OSRAM lighting business department is not bearish LED lighting, traditional lighting, lighting instead of cutting it, will focus resources on Key Technologies of LED IC control, system integration and so on, this one is still a niche market growth can be expected.

F- in this month is expected to bottom listing, with "become the highlight of 13th Five-Year" plan, new energy, energy conservation, rural town, city landscape lighting is absolutely the beneficiaries, brokerage estimates F- the next 3 years in, annual revenue is expected to increase from 20 to 30%, this year expected revenue rose 30% amounted to 1 billion 80 million yuan, up to 3.11 EPS yuan.

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