Cost reduction LED TV will enter a rapid growth path

Market research firm DisplaySearch recently released a new global TV shipment survey report, based on last year's global LED backlight LCD TV shipments of 3 million 600 thousand units this year, with the continuous decline in the price of the LED backlight, LED backlight LCD TV shipments is expected to reach 35 million units, accounting for 180 million of the global LCD TV station 20%. Many experts in the industry generally believe that, with the gradual reduction in the cost of LED, LED TV will enter a rapid growth path.

Not long ago, SKYWORTH China Marketing Center Deputy General Sun Wei said, LED backlight LCD TV has obvious advantage in energy saving, ultra-thin and full HD technology, its price is already far more than CCFL LCD TV, and both sides of the price gap will gradually shrink, this is the main reason for SKYWORTH to promote rapid the popularity of LED backlight lcd.

SKYWORTH LED as a leader in the field, many years ago the first LCD industry chain layout LED. First of all, to establish a cooperative relationship with the upstream areas of LCD screen maker LGD, CMO, ensure supply chain smoothly; secondly, the establishment of liquid crystal division, depth of investment in the LCD module, back light source, polarizer and IC chain; finally, to become a major supplier of liquid crystal module. As involved in the production of LED TV earlier SKYWORTH group, in the backlight LED module, SKYWORTH and Japan and South Korea in the same running line.

Besides SKYWORTH, Konka, TCL, Hisense and other TV manufacturers in the LED on the back also increased investment. It is understood that Konka as early as 2001, on the establishment of a wholly owned subsidiary as a Pathfinder to enter the LED industry. According to the Konka Research Institute deputy general manager Tang Hongmin said, to build a complete industrial chain, especially to speed up the LED upstream attack step, related technical preparations, a dedicated LED technology research postdoctoral workstation and two R & D team has built in Konka research institute. The LED backlight design and production line has also been laid the foundation in Kunshan.

In addition, Hisense is also one of the earliest established one of the LED backlight LCD module production line manufacturers, compared with other industries earlier found that the trend of the market and R & D strength. The successful experience on the LED tablet, and even can be traced back to 2005 before and after the sharp edge in the tablet industry.

In December 2009, the International Electrotechnical Commission also identified by Dr Liu Weidong from the Hisense LED LCD backlight led the drafting of the international standard, at the same time, Dr. Liu Weidong will also work with foreign experts led the drafting of the general standard of backlight display. The series of international standards developed by Chinese companies, the first time in the global flat panel display.

From a business perspective, each brand and constantly improve the product line layout, LED backlight LCD TV market TOP10 TV brand has reached the 17 main pin series (excluding single product series), and has formed a full size cover.

From the market point of view, with LED backlight LCD TV gradually scale, and the cost is also decreased, so the terminal price also gradually realized the civilian level, compared with the average price of CCFL product, the price ratio is only 1.5~1.8; thus, LED backlit LCD TV has become the mainstream of color TV products.

From this we can see that the substitution of LED for CCFL backlight is an inevitable trend. And with the cost of the price down, LED TV growth will be fully accelerated.